NEW MEXICO
     Nov. 4, 2014 Governor                                      

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+Susana Martinez/John A. Sanchez (R) i
293,443
57.22%
Gary King/Debra A. Haaland (D)
219,362
42.78%

512,805

Registered Voters:  1,287,237.  Ballots cast:  519,436. 
Plurality:  74,081 votes (14.45 percentage points)

 NM Secretary of State



Notes: 
Gov. Susana Martinez (R) won a second term, defeating Attorney General Gary King (D) by a comfortable margin.

Martinez, the first Hispanic woman governor, did not face a primary challenge.  Prior to being elected governor in 2010, she served 14 years as district attorney in the 3rd Judicial District, elected in 1996 and re-elected three times.

Five Democrats competed in the June 3 primary to face Martinez.  125,371 total votes were cast; King finished first with 35%.  He was elected Attorney General in 2006 and  re-elected in 2010; earlier he served as an advisor at the U.S. Department of Energy and in the New Mexico House of Representatives for 14 years; he is the son of Bruce King, who served three non-consecutive terms as governor, one in the 1970s, one in the 1980s and one in the 1990s.  Trailing King in the primary were businessman Alan Webber, who co-founded Fast Company magazine in 1993 (23%), Lawrence Rael, former CAO of the City of Albuquerque (20%), state Sen. Howie Morales (14%) and state Sen. Linda Lopez (8%).

Candidates for lieutenant governor run separately in the primary, but as a ticket in the general election.  Both the Democratic and Republican candidates-—Deb Haaland, a Native American, and Lt. Gov. John A. Sanchez—were unopposed in the primary.

Martinez and King participated in a forum hosted by NAIOP commercial real estate development association, broadcast on KOB-TV on Sept. 22; a half-hour debate in Spanish (King using a translator) broadcast by KLUZ-TV Univision on Oct. 6 ; and in a debate hosted by KOAT-TV and the Albuquerque Journal on Oct. 19.
 

Campaign Managers:
Susana Martinez  Melissa Sousa
(Mar. 2014)  Campaign manager for Albuquerque Mayor Richard Berry's re-election.   National regional voter contact on Mitt Romney's 2012 presidential campaign.  Worked on the Maryland Victory campaign in Fall 2010, and
on Dan Coats' 2010 U.S. Senate primary campaign.
 
Gary King
Keith Breitbach (reported June 27, 2014, submitted resignation Sept. 10)  Media consultant at Totten Communications from Nov. 1997.  B.A. in geography, urban and regional studies from University of Iowa.

Steve Verzwyvelt (less than one week, resigned due to controversy over social media)  Partner at
Chao Strategy Message & Media, Inc in Baton Rouge from Feb. 2012.  Experience on more than a dozen campaigns.  B.A. in political communication from LSU, 2002.

Jim Farrell (to the June 2014 primary)



See also:

Iowa State University-Archives of Women's Political Communication: Susana Martinez.

Dan Boyd.  "Gary King loses campaign manager."  Albuquerque Journal, Sept. 15, 2014.

Steve Terrell.  "National Democratic group won't aid Martinez rivals."  Santa Fe New Mexican, Apr. 30, 2014.






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