Donald J. Trump for President, Inc.

"Goya" +

:30 TV ad from July 22, 2020, run in FL.


Narradora:  Sacrificamos mucho para ser libres y respetados. 

Y ahora la izquierda le ha montado un acto de repudio a Goya, la marca que nos encanta, tan solo porque Goya está trabajando con el presidente Trump, igual que hizo con Obama.

Los demócratas y Joe Biden son demasiado extremistas. Socialismo, cortarle los fondos a la policía, quitar las escuelas charter, y Joe Biden es demasiado débil para defendernos.

Trump (voiceover):  I'm Donald J. Trump and I approve this message.


We sacrificed so much to be free and respected.

Now the left has launched a smear campaign against Goya, the brand we love, just because Goya is working with President Trump, just like it did with Obama.

The Democrats and Joe Biden are too extreme.

Socialism.  Cut police funding.  Take away charter schools.  And Joe Biden is too weak to defend us.

Notes:  This ad traces to a July 9 event in the Rose Garden where the CEO of Goya Foods, Robert Unanue, praised President Trump, leading to calls for a boycott (more).  See also the related radio ads.

The July 22, 2020 press release from the Trump campaign:

Trump Campaign Launches Goya TV and Radio Ads Holding Biden and Democrats Accountable

President Donald J. Trump's re-election campaign announced the launch of a new wave of Spanish-language TV and radio ads today, holding Democrats and Joe Biden accountable for their extremism. The ads highlight the Democrats' shameful smear campaign against Goya Foods, a beloved Hispanic-owned family business. "Goya," narrated by popular Cuban actress Susana Pérez, will air in Florida, as will radio spots "Marita y Yesenia" and "Están al Garete." A third radio ad, "Carmen y Araceli," will air in other regions.

As both English and Spanish-language media have reported, the Democrats' attacks on Goya have backfired. Just like Joe Biden said that Black Americans who support the President "ain't Black," Democrats are trying to shame one of America’s largest Hispanic-owned business because its CEO said the country is “truly blessed … to have a leader like President Trump, who is a builder.” President Trump's record includes historically low unemployment rates and millions of jobs created for Hispanic workers. The Democrats' smearing of Goya follows leftist thugs targeting statues of Hispanic icons in recent weeks, including Miguel de Cervantes, Saint Junípero Serra, and Simon Bolivar.

Amid growing leftist intolerance, violence, and calls to cut police funding, Joe Biden's silence is deafening. He continues to hide while prominent supporters of his campaign — including socialist Rep. Alexandria Ocasio-Cortez and open-borders extremist Julian Castro — viciously go after a Hispanic business that employs thousands of people, offers academic scholarships to our kids, and operates humanitarian missions to help the people of Cuba, Venezuela, and Puerto Rico.

From Democrats’ support for socialism, to cutting school choice and police funding, they are just too extreme for Hispanic Americans—and Joe Biden is too weak to stand up for us. Now, with the left's assault on Goya, it's clear that not even your abuela's Sazón would be safe in Joe Biden's America.

The Ads

"Goya" is narrated by award-winning Cuban actress Susana Pérez, who is admired by generations of Cubans and Cuban-Americans. The ad addresses the smear campaign against the popular Hispanic food brand.
"Carmen y Araceli" is a 60-second radio ad featuring two Mexican-American women discussing leftist attacks on Hispanic culture, faith, and Joe Biden's immigration record.
"Marita y Yesenia" is a 60-second radio ad featuring a conversation between two Cuban-American women discussing the Goya boycott and Democrats' embrace of socialism.
"Están al Garete" is a 60-second radio ad highlighting Goya's contributions to the people of Puerto Rico and denouncing the Democrats' growing extremism.

The ads are accompanied by a call-to-action campaign encouraging Hispanic Americans to text "Goya" to 88022.


A response...
Florida Democratic Party
July 23, 2020
Contact: Karla Alvarado

ICYMI: Trump’s desperate attack ad backfires, narrator once praised Che Guevara

FLORIDA - The Trump campaign’s desperate attempt to scare Cuban voters with baseless allegations reached a new low this week -- Cuban radio host Raul Martinez first reported that the narrator of Trump’s latest socialism attack ad has recited a poem exalting brutal communist revolutionary Che Guevara.

In response, Karla Alvarado, Florida Democratic Party Hispanic Press Associate released the following statement:

“Trump has spent three years in office doing nothing to help our communities and with the election less than 4 months away, he’s endangering our loved ones and spreading nothing but lies. His dishonesty and hypocrisy is not shocking, but it is deeply offensive. For far too long, Trump and Republicans have exploited the suffering and fears of our communities for their political gain, but our communities know a caudillo when we see one, and we won’t continue to fall for their lies.”

Trump likes to talk tough, but actions speak louder than words. The Trump Administration is separating families, deporting asylum seekers, and limiting the ability of Cuban Americans to send remittances or to visit their families and loved ones in Cuba. Meanwhile, Trump is leaving many Cuban, Venezuelan, and Nicaraguan migrants fleeing violence and persecution to suffer in inhumane, dangerous conditions while in ICE custody with little to no access to medical care during this pandemic.

Miami Herald: Narrator of Trump campaign’s Goya commercial once recited poem to Che Guevara
By David Smiley and Mario J. Pentón | July 22, 2020

“One day after President Donald Trump’s campaign released a TV ad attacking presumptive Democratic presidential nominee Joe Biden as a socialist sympathizer, Democrats hit back, noting the ad — which focused on calls to boycott Goya Foods and pulled at Cuban American heartstrings with images of the exile experience — is narrated by a Cuban actress who once recited a poem dedicated to infamous communist revolutionary Che Guevara.”

“Biden campaign spokesman Kevin Muñoz called the narration of the ad by someone who once praised Guevara ‘another example of the hypocrisy and inconsistencies by the Trump campaign and their hollow support for Florida Hispanics.”’

“Democrats in Miami quickly pointed out Wednesday that Pérez once recorded a flowery poem describing Guevara’s prowess: ‘No es que yo quiera darte pluma por pistola pero el poeta eres tú,’ or ‘Not that I want to give you a pen for the gun, but the poet is you,’ she said.”

“Democratic Florida Sen. José Javier Rodriguez, D-Miami, said the ad ‘demonstrates the hypocrisy of this administration when campaigning.’ And Democrat Annette Taddeo, who was attacked as a socialist sympathizer during a special election for her Kendall-area state Senate seat in 2017, said that Perez’s past support for Guevara is further evidence that Republicans’ messaging about Democrats as socialist is ‘ridiculous.’’

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