Virginia Nov. 2, 2021 General Election « Closing Ads

Closing Ads

The McAuliffe campaign closed with a fairly standard ad showing McAuliffe talking to the camera.  He referred to his accomplishments as governor, raised the prospects of cuts to public education and threats to a women's right to choose if his opponent were to win, but did not highlight any specific goals he would seek to achieve if he were elected.  The Youngkin campaign ran an elaborately choreographed ad that opened with what looked like a zombie army of "the same career politicians" marching up a road and closed with Youngkin, backed by a diverse crowd of several hundred, speaking to the camera.  In remarks and on-screen text Youngkin clearly hit three main points: safer communities, better education and lower taxes.

Terry for Virginia
"Ideas" 

:30 TV ad from Oct. 29, 2021

[Music] 

McAULIFFE: When I was governor, I had a simple rule. There were no Republican ideas or Democratic ideas, only good ideas.

And I’m proud we worked together, creating hundreds of thousands of jobs, a record investment in education, and we moved Virginia forward.

But today, there are those who want to take us back. They’re looking to cut money from public education and eliminate a woman’s right to choose. We cannot let that happen.

I’m asking for your vote. Working together, we will build a better future for Virginia.

                             __________________________________________________________

Notes:  The October 29 press release:

NEW TV AD: Terry for Virginia Releases Closing Argument Ad: “Ideas”

MCLEAN, VA – Terry for Virginia today released the campaign’s closing ad “Ideas,” highlighting Terry McAuliffe’s record of moving Virginia forward – a message that launched the campaign in January and will carry it through Election Day. As governor, Terry worked in a bipartisan way to build a stronger economy, creating 200,000 new jobs and making a record $1 billion investment in Virginia’s education system, and as Virginia’s next governor, Terry will build on that progress.

Glenn Youngkin has spent his entire campaign pushing Donald Trump’s divisive, dangerous agenda across the Commonwealth, from ending a woman’s right to choose to defunding public education. On Tuesday, Virginia voters will head to the polls to reject Glenn Youngkin and vote for Terry McAuliffe to build on his strong ideas and keep Virginia moving forward.



Youngkin for Governor, Inc.
"Our Moment" 

:30 TV ad from Oct. 29, 2021

[Music] 

YOUNGKIN: For too long we’ve been told by the same career politicians that more government control is the answer, but this election isn’t about them, it’s about us. 

It’s about law enforcement that needs our support to keep Virginia safe. 

Parents who want a better education for our kids. 

And Virginians who deserve lower taxes. 

Together we can build a better future that works for us.

This is our moment.

On November 2nd a new day begins in Virginia!

[Applause] 

                                                          __________________________________________________________

Notes:  The October 29 press release:

"On November 2, a new day begins in Virginia"

FALLS CHURCH, VA – Political outsider, successful business leader, and Republican nominee for governor Glenn Youngkin today released his closing campaign ad entitled “Our Moment,” which highlights Youngkin’s positive vision of safer communities, better schools, and a lower cost of living for Virginia families.

Youngkin’s closing ad completes the narrative laid out in his first general election ad released nearly five months ago on June 8, “A New Day.”

“Our Moment” depicts the story of the race, with Republicans, Independents, Democrats, and Virginians of all colors and backgrounds coming together, leaving the same old politicians of the past behind, and bringing a new day to Virginia on November 2nd. This race may have started with a campaign, but now it is a movement.