CALIFORNIA
      Nov. 2, 2010 U.S. Senate

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+Barbara Boxer (D) i
 		5,218,137
 		52.18%
Carly Fiorina (R)
 4,217,386
 		42.17%
Gail K. Lightfoot (L)
 175,235
 		1.75%
Marsha Feinland (P&F)
 135,088
 		1.35%
Duane Roberts (G)
 128,512
 		1.29%
Edward C. Noonan (AI)
 125,435
 		1.25%
write-ins (4)
 67

9,999,860
Plurality: 1,000,751 votes (10.01 percentage points).
Registered Voters: 17,285,883.  Total Voters: 10,300,392.
CA Secretary of State



Notes:  Sen. Barbara Boxer (D) won a fourth term, defeating former Hewlett-Packard CEO Carly Fiorina (R) and four third party candidates.

Three candidates vied for the Republican nomination.  Fiorina announced her candidacy for Senate on Nov. 4, 2009.  She was named as CEO of Hewlett-Packard in July 1999, but forced to resign in Feb. 2005.  She served as RNC Victory chairman in 2008.  In Feb. 2009 she was dignosed with breast cancer.  Former five-term U.S. Rep. Tom Campbell had been running for governor, but switched to the Senate race in Jan. 2010.  He was the Republican nominee for U.S. Senate in 2000, losing to Dianne Feinstein.  He then focused on his law career and also served in the Schwarzenegger administration.  Assemblyman Chuck DeVore represented Irvine in the legislature starting with his election in 2004.  Fiorina won the June 8 primary (>), tallying 1,315,429 votes (56.4%) followed by Campbell at 504,289 votes (21.7%) and DeVore at 452,577 votes (19.3%).  Boxer easily won the Democratic primary, garnering 81.0% of the vote.

Boxer and Fiorina participated in a televised debate on Sept. 1 at Saint Mary's College of California in Morago (>) as well as a radio debate on Sept. 29 on KPCC-FM's Patt Morrison show.

According to Open Secrets, the Fiorina campaign outspent the Boxer campaign by $21.3 million to $8.6 million (>).  Of $21.4 million her campaign raised, Fiorina chipped in $5.5 million in self-financing.  Additionally, more than $21 million in outside spending flowed into the race.


Campaign Managers:
Barbara Boxer:  Rose Kapolczynski
(Jan. 2010)  Ran all four of Boxer's Senate campaigns.  Served as Sen. Boxer's state director from Jan. 1993-Dec. 2003.  Deputy campaign manager on Bradley for president, Jan.-Mar. 2000.  Campaign manager on Mike Lowry for Senate (WA), June-Nov. 1988.  Political director at the Sierra Club, May 1987-June 1988.  Communications director to Seattle Mayor Charles Royer, 1986-87.  Campaign manager on Royer for Mayor, 1985.  Field organizer on Gary Hart for President, July 1983-July 1984.  Assistant Northwest  representative for the Sierra Club, Feb. 1980-June 1983.

Carly Fiorina:  Marty Wilson
Decades of experience in California politics including work ("chief political fundraiser") on Arnold Schwarzenegger's campaign in the 2003 recall election; a managing director at Public Strategies in Sacramento for five years; a senior vice president at Burson Marsteller for six years; work on Pete Wilson's 1990 campaign for governor.  B.A. in history from San Diego State University.


See also:
Robert Samuels.  "Carly Fiorina's first political campaign had a surprising problem: Money."  The Washington Post, Oct. 4, 2015.

Joe Garofoli.  "Carly Fiorina still owes debts from 2010 campaign."  SFGATE.com, June 22, 2012.

Archives of Women's Political Communication at Iowa State University - Barbara Boxer 2010 Political Ads
 





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