Communicating the Message
Election campaigns are all about communication.  In-person communications are among the most impactful.  If a candidate knocks on your door or if you see him or her at a meet-the-candidate gathering or a forum, you form first-hand impressions.  Other person-to-person contacts such as conversations with family and friends, or supporters doing door knocking or phone calls can have substantial impact.  However, many or most campaign communications are impersonal.  Paid media includes broadcast (radio, TV or online advertising), as well as political party websites and social media, pamphlets or flyers, mail, and signs.  Money for broadcast advertising—a total of $4,145,750 incl. GST for the 2026 General Election—is allocated by the Electoral Commission to the parties (+) according to statutory criteria (>).  Timing and placement of hoardings are also subject to regulations.  While the parties have control over the content of these messages, recipients may simply ignore them or quickly toss them in the bin.  Take a closer look!  These messages can be quite interesting on closer examination; this page seeks to capture, organize, and present them.  Finally, there is free media.  Political events and happenings are filtered by news organizations and commentators whether in brief news stories, extended interviews, opinion pieces, or social media posts.  A party may carefully orchestrate a speech or a policy rollout, but how that event is portrayed is at the mercy of the reporters and editors who cover it. 
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