DNC Counterprogramming

July 16, 2024

NEW: ‘Dark Brandon’ Billboards Pop Up in Milwaukee, Reminding Voters of Joe Biden’s Winning Record

As the Republican National Convention kicks off a second day of pushing MAGA extremist policies, the DNC is launching eight new billboards in Milwaukee featuring “Dark Brandon,” urging Wisconsinites to Vote Joe and reminding voters of President Biden’s winning vision for a second term, building on his historic accomplishments. In less than four years, President Biden has created more than 15 million new good paying jobs, lowered costs on health care and prescription drugs, and worked to strengthen our democracy, not tear it down.

Find a statement from DNC Deputy Communications Director Abhi Rahman below:

“Yesterday, Donald Trump, JD Vance, and his MAGA Republicans kicked off their Project 2025 convention by highlighting unpopular and extreme policies that would rip fundamental rights away from women and leave working families behind. Meanwhile, President Biden is out campaigning on a different vision that puts working Americans first, protects fundamental freedoms, and strengthens our democracy. The DNC is highlighting Joe Biden’s winning platform and policies that are delivering for the American people. We’re making sure voters know it by bringing Dark Brandon to Milwaukee to outline a bold second term agenda that sharply contrasts with what Wisconsinites are seeing on the RNC stage this week – restoring Roe, lowering costs, protecting Social Security, and safeguarding our democracy.”

Find the billboard creative below:

  • North side of McKinley Blvd, 100 feet east of 7th St facing east
  • East side of I-43 215 feet south of North Ave facing north 
  • East side of I-94 800 feet south of I-794 facing south 
  • South side of I-794 250 feet east of 6th St facing west
  • West side of I-794 50 feet south of Potter Ave facing north
  • East side of I-43 270 feet north of Juneau Ave facing north
  • East side of I-94 0.3 miles north of National Ave facing north 
  • South side of I-94 200ft east of 20th St facing west 
    • July 9, 2024

    Ahead of RNC, DNC Launches Bilingual Billboard Campaign Reminding Milwaukee That Biden is the Only Candidate Defending Democracy and Freedoms

    As the RNC prepares to descend on Milwaukee for the Republican convention next week, the DNC is continuing its robust, early counterprogramming efforts by launching billboards in English and Spanish around Milwaukee reminding voters that their fundamental freedoms are on the ballot this November and President Biden is the only candidate at the top of the ticket who will defend them.

    While Donald Trump pathetically tries and fails to conceal his extreme, anti-choice agenda, continues to avoid committing to accepting November’s election results, and plans to “stretch the powers of the presidency in ways not seen in our lifetime,” President Biden is the only candidate in the race dedicated to restoring reproductive rights and protecting Americans’ votes.

    Find a statement from DNC Spokesperson Addy Toevs below:

    “Next week, Donald Trump and his MAGA Republican allies will spread their extremism across Milwaukee to push an agenda that is entirely at odds with Wisconsin and American values. Trump is the biggest threat to our democracy and to our hard-won rights – that’s why it’s critical that President Biden remains in the White House. While Trump only looks out for himself and his billionaire friends as he schemes to push the boundaries of executive power beyond recognition, President Biden is continuing to deliver for working families across the country and remains steadfast in defending Americans’ votes and freedoms. The contrast couldn’t be clearer, and the stakes couldn’t be higher. Wisconsin voters will reject Trump’s agenda to rip away their rights and re-elect President Biden in November.”

    Find billboard creative and locations below:

    In English:





    In Spanish





    Located at: 
    July 8, 2024

    DNC Launches 57 Branded Buses in MKE That Make Stakes of 2024 Election Clear Ahead of Republican National Convention

    Ahead of the Republican National Convention kicking off next week, the Democratic National Committee is going on the offensive early – rolling out seven new bus wraps that will run on 57 buses around Milwaukee; making sure voters in every corner of Milwaukee know President Biden is fighting for them as Trump and extreme Republicans prepare to descend on the city – which Donald Trump described as ‘horrible.’

    This November, our economy, our rights, and our very democracy are all on the line. The bus wraps will hold Trump accountable for his attacks on Americans’ reproductive rights, Social Security and lowered prescription drug costs, while reminding Wisconsinites that Trump is a convicted felon who cost the state good-paying jobs.

    DNC Communications Director Rosemary Boeglin released the following statement:

    “Ahead of the Republican National Convention, Democrats are making sure that Wisconsinites and all Americans understand that if Trump wins, America loses. This year, the survival of our democracy is on the ballot, along with protections for fundamental freedoms, health care, affordable prescription drugs, and good-paying jobs. There’s just one candidate who will protect them: President Joe Biden. While Trump, a convicted felon, selfishly campaigns to benefit himself, President Biden is looking out for us. President Biden has Americans’ backs, and we’ll have his when we send him back to the Oval Office for four more years this November.”

    Find the creative of the bus wraps below: