Presidential Ad Spending in Nevada

 Data from

                                
     
Spending on Presidential Advertising in Nevada, May 1-Nov. 3, 2020      
Total $35.4 million 

Summary: Over the six months, Biden and allies outspent Trump and allies in Nevada by more than 3 to 1, $27.3 million to $8.1 million.  The difference in ad spending by outside groups was particularly striking; Biden allies, mainly Future Forward ($9.4 million), outspent Trump allies by more than 11 to 1.  More than half of ad spending came in the last month of the campaign.  To put total spending in context, dividing the $35.4 million total ad spending by six electoral votes gives a figure of $5.90 million per electoral vote; Biden and allies spent $4.55 million and Trump and allies $1.35 million per electoral vote.  Dividing by 1,405,376 votes tallied in the presidential race in Nevada gives a figure of $25.18 per vote; Biden and allies spent $38.81 per Biden vote and Trump and allies spent $12.07 per Trump vote. 

These data cover spending on advertising on electronic media (broadcast, cable, radio, digital and satellite) but do not include other types of paid media such as billboards, print advertising and persuasion mail.
Data on this page do not show "independent" ads which account for a tiny amount of spending (less than 0.1%).  "Independent" ads includes ads from third party presidential candidates and other small mostly digital buys from various groups.
Also note that groups such as The Lincoln Project and Republican Voters Against Trump, although organized by Republicans and thus nominally Republican, are included under Democrat (Biden/Allies) spending since their purpose was to attack Trump.
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Presidential Ad Spending by Month, May 1-Nov. 3, 2020

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Presidential Ad Spending by Advertiser Type, May 1-Nov. 3, 2020

 Biden and Allies
 Trump and Allies
Candidate
 		$12,653,533
 $5,233,850
Coordinated
 		$1,453,074
 $1,691,055
Interest Group
 $13,192,178
 $1,157,883
Total
 		$27,298,785
 		$8,082,788


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Top Presidential Ad Spending Groups, May 1-Nov. 3, 2020
Supporting Biden  $13.2m

Supporting Trump  $1.2m
Future Forward  $9,431,999
none over $1m
 		                 
DNC
 		$1,443,695


 
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Presidential Ad Spending by Media Type, May 1-Nov. 3, 2020
Biden/Allies $27,298,785

Candidate
 Coordinated
 Interest Group
Broadcast
 		$7,139,164
 $519,994
 $10,372,941
Cable
 		$3,051,019
 $8,748
 $1,196,577
Radio
 		$856,740
 -
 $361,121
Digital
 		$914,736
 $924,332
 $1,097,769
Satellite
 		$691,875
 -
 $163,769
Total
 $12,653,533
 $1,453,074
 $13,192,178



Trump/Allies $8,082,788

Candidate
 		Coordinated
 		Interest Group
Broadcast
 		$3,914,445
 $442,290
 $1,065,380
Cable
 		$272,050
 -
 $78,070
Radio
 		$33,000
 -
 -
Digital
 		$807,586
 $1,248,765
 $14,433
Satellite
 		$206,769
 -
 -
Total
 $5,233,850
 $1,691,055
 $1,157,883


Of $35.4 million presidential ad spending in Nevada, $23.5 million (66.4%) was on broadcast, $4.6 million (13.0%) on cable, $5.0 million (14.1%) on digital, $1.3 million (3.7%) on radio and $1.1 million (3.1%) on satellite.  As noted above, these data do not include other types of paid media such as billboards, print advertising and persuasion mail.


See:
The Nevada Independent: 2020 Campaign Ad Tracker
...includes 55 different TV and radio ads Biden and allies from July 15-Oct. 29.

Oct. 6 press release from Somos PAC/LCV.

See also:
Examples of print ads not included in the above spending...
El Mundo Las Vegas:
Korean Times of Las Vegas
Mi Familia Vota
Oct. 30, 2020
 Win Justice
Oct. 30, 2020		 Biden for President
Oct. 23, 2020

NV State Democratic Party
Oct. 30, 2020

Oct. 18, 2020 press release from Democratic National Committee.