Presidential Ad Spending in New Hampshire

 Data from

                                
     
Spending on Presidential Advertising in New Hampshire, May 1-Nov. 3, 2020      
Total $4.8 million

Summary: It is very surprising that the Trump campaign and its allies invested so little in advertising in New Hampshire.  Biden and allies spent more than 12 times as much as Trump and allies.  As in other states with relatively small total spending, a much higher proportion of total ad spending went into digital (33.3%) and less into broadcast (36.7%) than in the big battleground states.  Dividing the overall $4.78 million total spent on presidential advertising by four electoral votes gives a figure of $1.19 million per electoral vote; Biden and allies spent $1.11 million and Trump and allies $84,771 per electoral vote.  New Hampshire voters saw plenty of political advertising with the governor, U.S. Senate and U.S. House races in addition to the presidential contest.

These data cover spending on advertising on electronic media (broadcast, cable, radio, digital and satellite) but do not include other types of paid media such as billboards, print advertising and persuasion mail.
Data on this page do not show "independent" ads which account for a tiny amount of spending (less than 0.1%).  "Independent" ads includes ads from third party presidential candidates and other small mostly digital buys from various groups.
 Also note that groups such as The Lincoln Project and Republican Voters Against Trump, although organized by Republicans and thus nominally Republican, are included under Democrat (Biden/Allies) spending since their purpose was to attack Trump.
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Presidential Ad Spending by Month, May 1-Nov. 3, 2020
_________________________
Presidential Ad Spending by Advertiser Type, May 1-Nov. 3, 2020

 Biden and Allies
 Trump and Allies
Candidate
 		$3,346,407
 $83,908
Coordinated
 		$904,719
 $240,185
Interest Group
 $172,186
 $26,483
Total
 		$4,423,312
 		$350,576


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Top Presidential Ad Spending Groups, May 1-Nov. 3, 2020
Supporting Biden  

Supporting Trump 

The Lincoln Project
 		$123,471
America First Policies
 $20,524







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Presidential Ad Spending by Media Type, May 1-Nov. 3, 2020
Biden/Allies $4,423,312

Candidate
 Coordinated
 Interest Group
Broadcast
 		$1,675,605
 -
 -
Cable
 		$915,721
 -
 $110,824
Radio
 		$260
 -
 -
Digital
 		$252,973
 $904,719
 $61,362
Satellite
 		$501,848
 -
 -
Total
 $3,346,407
 $904,719
 $172,186



Trump/Allies $339,084

Candidate
 		Coordinated
 		Interest Group
Broadcast
 		-
 -
 -
Cable
 		-
 -
 $4,504
Radio
 		$4,397
 -
 $4,200
Digital
 		$79,511
 $240,185
 $6,287
Satellite
 		-
 -
 -
Total
 $83,908
 $240,185
 $14,991

Of $4.8 million presidential ad spending in New Hampshire, $1.7 million (35.1%) was on broadcast, $1.0 million (21.6%) on cable, $1.5 million (32.4%) on digital, $8,857 (0.19%) on radio, and $501,848 (10.5%) on satellite.  These data do not include other types of paid media such as billboards, print advertising and persuasion mail.


See also ads from the New Hampshire Union-Leader (not included in above spending):
Bobby Orr
Oct. 30, 2020
 Paul D. Scott
Nov. 1, 2020
 Conservative Caucus
Nov. 2, 2020