Presidential Ad Spending in Nebraska

 Data from

                                
     
Spending on Presidential Advertising in Nebraska, May 1-Nov. 3, 2020      
Total $6.6 million 

Summary: In the effort to win the one electoral vote for the 2nd CD (Omaha area), Biden and allies outspent Trump and allies over the six months by 2.4 times as much.    As in other states with relatively small total spending, a much higher proportion of total ad spending went into digital (37.7%) and less into broadcast (44.1%) than in the big battleground states.  Total spending in the contest for the one electoral vote was $6.58 million; Biden and allies spent $4.65 million and Trump and allies $1.93 million.

These data cover spending on advertising on electronic media (broadcast, cable, radio, digital and satellite) but do not include other types of paid media such as billboards, print advertising and persuasion mail.
Data on this page do not show "independent" ads which account for a tiny amount of spending (less than 0.1%).  "Independent" ads includes ads from third party presidential candidates and other small mostly digital buys from various groups.
Also note that groups such as The Lincoln Project and Republican Voters Against Trump, although organized by Republicans and thus nominally Republican, are included under Democrat (Biden/Allies) spending since their purpose was to attack Trump.

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Presidential Ad Spending by Month, May 1-Nov. 3, 2020
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Presidential Ad Spending by Advertiser Type, May 1-Nov. 3, 2020

 Biden and Allies
 Trump and Allies
Candidate
 		$3,142,685
 $984,722
Coordinated
 		$672,001
 $635,169
Interest Group
 $834,564
 $307,006
Total
 		$4,649,250
 		$1,926,897


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Top Presidential Ad Spending Groups, May 1-Nov. 3, 2020
Supporting Biden  

Supporting Trump

Future Forward  $698,775
Committee to Defend the President
 		 $178,470
Defending Democracy Together
 $117,899
Nebraska Republican Party
 $100,261


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Presidential Ad Spending by Media Type, May 1-Nov. 3, 2020
Biden/Allies $4,649,250

Candidate
 Coordinated
 Interest Group
Broadcast
 		$1,895,555
 -
 $698,775
Cable
 		$512,398
 -
 -
Radio
 		$195,610
 -
 -
Digital
 		$173,160
 $672,001
 $135,789
Satellite
 		$365,961
 -
 -
Total
 $3,142,685
 $672,001
 $834,564



Trump/Allies $1,926,897

Candidate
 		Coordinated
 		Interest Group
Broadcast
 		$113,530
 -
 $196,887
Cable
 		$12,495
 -
 $2,225
Radio
 		-
 -
 $104,365
Digital
 		$858,697
 $635,169
 $3,530
Satellite
 		-
 -
 -
Total
 $985,722
 $635,169
 $307,006


Of $6.6 million presidential ad spending in Nebraska, $2.9 million (44.1%) was on broadcast, $527,118 (8.0%) on cable, $2.5 million (37.7%) on digital, $299,975 (4.6%) on radio and $365,961 (5.6%) on satellite.  These data do not include other types of paid media such as billboards, print advertising and persuasion mail.