Presidential Ad Spending in Maine

 Data from

                                
     
Spending on Presidential Advertising in Maine, May 1-Nov. 3, 2020      
Total $4.6 million 
 
Summary: The contest in Maine focused on the one electoral vote in CD-2.  Ad spending in the presidential race in the state was very modest and roughly equal.  Maine was one of only two competitive states where the Trump campaign outspent the Biden campaign, and that held when spending by outside groups was added in.  Looking at spending over time, spending on the Republican side increased fairly steadily over the six months, while on the Democratic side, the Biden campaign did not invest significantly until October.  As in other states with relatively small total spending, a higher proportion of money went into digital (33.0%) and less in broadcast (48.1%) than in the big battleground states.  To put total spending in context, a total of $4.64 million was spent in the contest for the one electoral vote, $2.17 million by Biden and allies and $2.47 million by Trump and allies.  Presidential ad spending was dwarfed by ad spending on the U.S. Senate race.  (According to the Center for Responsive Politics, total spending in the Senate race—all spending, not just advertising—tallied $204 million).

These data cover spending on advertising on electronic media (broadcast, cable, radio, digital and satellite) but do not include other types of paid media such as billboards, print advertising and persuasion mail.
Data on this page do not show independent, neutral ads which account for a tiny amount of spending (less than 0.1%).  Examples are ads from election officials encouraging people to vote or providing information on how to vote.
Also note that groups such as The Lincoln Project and Republican Voters Against Trump, although organized by Republicans and thus nominally Republican, are included under Democrat (Biden/Allies) spending since their purpose was to attack Trump.
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Presidential Ad Spending by Month, May 1-Nov. 3, 2020


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Presidential Ad Spending by Advertiser Type, May 1-Nov. 3, 2020

 Biden and Allies
 Trump and Allies
Candidate
 		$1,323,042
 $1,766,392
Coordinated
 		$236,013
 $688,596
Interest Group
 $610,203
 $15,246
Total
 		$2,169,258
 		$2,470,243
Interest group spending included $394,058 by The Lincoln Project and $79,559 by Future Forward.

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Presidential Ad Spending by Media Type, May 1-Nov. 3, 2020
Biden/Allies $2,196,258

Candidate
 Coordinated
 Interest Group
Broadcast
 		$594,670
 -
 $396,070
Cable
 		$251,598
 -
 $81,049
Radio
 		$53,784
 -
 $52,080
Digital
 		$57,029
 $236,013
 $81,004
Satellite
 		$365,961
 -
 -
Total
 $1,323,042
 $236,013
 $610,203



Trump/Allies $2,470,243

Candidate
 		Coordinated
 		Interest Group
Broadcast
 		$912,020
 $322,005
 $4,765
Cable
 		$26,143
 -
 $5,540
Radio
 		$6,273
 -
 -
Digital
 		$785,387
 $366,591
 $4,941
Satellite
 		$36,568
 -
 -
Total
 $1,766,392
 $688,596
 $15,246


Of $4.6 million presidential ad spending in Maine, $2.2 million (48.1%) was on broadcast, 364,330 (7.9%) on cable, $112,137 (2.4%) on radio, $1.5 million (33.0%) on digital and $402,529  (8.7%) on satellite. These data do not include other types of paid media such as billboards, print advertising and persuasion mail.