Presidential Ad Spending in Georgia

 Data from

                                
     
Spending on Presidential Advertising in Georgia, May 1-Nov. 3, 2020      
Total $56.8 million

Summary: The Biden campaign did not seriously engage in Georgia until August, so the ad campaign in the state was late to develop.  As a result relatively little was spent on presidential advertising despite the close outcome.  During the six-month period Trump and allies spent twice as much on advertising in Georgia as Biden and allies, $37.7 million to $19.0 million.  The Trump campaign invested in advertising throughout the period, while the Biden campaign started in September.  There was limited activity by outside groups ($19.3 million); three groups spent more than $1 million on advertising, led by Preserve America PAC.  To put total spending in context, dividing the $56.8 million advertising total by 16 electoral votes gives a figure of $3.55 million per electoral vote; Biden and allies spent $1.19 million and Trump and allies $2.36 million per electoral vote.  Dividing by 4,997,716 votes tallied in the presidential race in Georgia gives a figure of $11.36 per vote; Biden and allies spent $7.70 per Biden vote and Trump and allies spent $15.31 per Trump vote.  Georgia voters faced no shortage of political advertising due to the two closely fought U.S. Senate races.

These data cover spending on advertising on electronic media (broadcast, cable, radio, digital and satellite) but do not include other types of paid media such as billboards, print advertising and persuasion mail.
Data on this page do not show "independent" ads which account for a tiny amount of spending (less than 0.1%).  "Independent" ads includes ads from third party presidential candidates and other small mostly digital buys from various groups.
Also note that groups such as The Lincoln Project and Republican Voters Against Trump, although organized by Republicans and thus nominally Republican, are included under Democrat (Biden/Allies) spending since their purpose was to attack Trump.

 
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Presidential Ad Spending by Month, May 1-Nov. 3, 2020


_________________________
Presidential Ad Spending by Advertiser Type, May 1-Nov. 3, 2020

 Biden and Allies
 Trump and Allies
Candidate
 		$9,962,059
 $17,955,038
Coordinated
 		$4,293,003
 $5,188,910
Interest Group
 $4,788,779
 $14,549,718
Total
 		$19,043,841
 		$37,693,666


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Top Presidential Ad Spending Groups, May 1-Nov. 3, 2020
Supporting Biden  $4.8m

Supporting Trump  $14.5m
Future Forward
 		$2,811,044
Preserve America PAC
 		$10,792,891



America First Action
 $3,452,943


_________________________

Presidential Ad Spending by Media Type, May 1-Nov. 3, 2020
Biden/Allies $19,043,841

Candidate
 Coordinated
 Interest Group
Broadcast
 		$4,693,414
 -
 $3,081,905
Cable
 		$1,153,539
 -
 $310,811
Radio
 		$1,603,656
 -
 $506,683
Digital
 		$2,009,601
 $4,293,003
 $889,380
Satellite
 		$501,848
 -
 -
Total
 $9,962,059
 $4,293,003
 $4,788,779



Trump/Allies $37,693,666

Candidate
 		Coordinated
 		Interest Group
Broadcast
 		$14,920,585
 $1,288,928
 $12,233,080
Cable
 		$573,507
 -
 $1,377,555
Radio
 		$26,395
 -
 $471,088
Digital
 		$2,434,551
 $3,899,982
 $288,577
Satellite
 		-
 -
 $179,418
Total
 $17,955,038
 $5,188,910
 $14,549,718


Of $56.8 million presidential ad spending in Georgia, $36.2 million (63.7%) was on broadcast, $3.42 million (6.0%) on cable, $13.8 million (24.3%) on digital, $2.61 million (4.6%) on radio, and $681,266 (1.2%) on satellite.  As noted above, these data do not include other types of paid media such as billboards, print advertising and persuasion mail.


See:
Greg Bluestein.  "Joe Biden's new Georgia ad volley courts Black men."  Atlanta Journal-Constitution, Sept. 21, 2020.

Greg Bluestein.  "Biden's campaign launches first presidential ads in battleground Georgia."  Atlanta Journal-Constitution, Aug. 5, 2020.

See also:
Chris Herbert.  "Two billboards inside Valdosta, Ga."  Valdosta Daily Times, July 31, 2020.

Newspaper ads in Atlanta Voice
Oct. 30-Nov. 5, 2020 

Oct. 30-Nov. 5, 2020         

Oct. 23-29, 2020  
  

Oct. 16-22 and Oct. 2-8, 2020 
Oct. 9-15, 2020
Oct. 2-8, 2020