Press Releases on Florida Advertising in the 2020 Presidential Campaign


Independence USA PAC

About Independence USA PAC 
Independence USA PAC is a Mike Bloomberg-funded effort to support candidates and referenda in local, state and federal races across the country, with a focus on issues including gun laws, the environment and education policy. To learn more about Independence USA PAC, visit https://www.independenceusapac.org/ . 

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September 25, 2020

Mike Bloomberg Announces $40 Million Statewide Daily TV Ad Buy in Florida in Support of Vice President Joe Biden 

Mike Bloomberg today announced $40 million in TV ads running statewide through Election Day across Florida markets. Independence USA’s ads, beginning Tuesday, September 29, are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump. 

“This fall, the path to the presidency goes through Florida – and with mail-in ballots going out this week, voters will soon start deciding who gets its 29 electoral votes,” said Mike Bloomberg. “That’s why we’re doing everything in our power to tell the story of Donald Trump’s failed presidency and why we need Joe Biden as the next president of the United States. The more that voters in Florida get engaged, the more likely Biden is to win – and we’re going to work to make sure that happens.”

The TV ads will focus on key issues facing Floridians every day, including Trump's mismanagement of the pandemic, Trump's numerous attempts to repeal the ACA, and Biden's economic plan that will lift middle class families. Airing daily for five weeks in all ten Florida markets, IUSA’s ads will include general market broadcast and cable TV.

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups. In the last nine days alone, Mike Bloomberg has supported $13.4 million in TV, radio and digital advertising in partnership with Priorities USA Action and Latino Victory Fund, in both Spanish and English.
Tuesday, September 29, 2020

Mike Bloomberg’s Independence USA PAC Airs New Ad Touting Vice President’s Strength on the Economy

New Spot “Economy” Will Air Across All Markets in Florida

Mike Bloomberg’s Independence USA PAC today began airing its first ad in support of Vice President Joe Biden in Florida. The TV ad will run statewide on broadcast and cable.

At a time when our country faces an unprecedented economic crisis, this new ad, “Economy,” makes a powerful case to voters in Florida that Vice President Joe Biden is the strongest choice to get the economy back on track, and that he will fight for the middle class because he comes from the middle class.

“Joe Biden was raised a middle-class kid, his dad struggled to support the family,” the ad says. “As President, Biden will help us get ahead. A tax cut for the middle class - more money in our pockets. Tax credits to help small businesses get back on their feet… A president to rebuild our economy. A president for the Middle Class”

“Joe Biden knows what it takes to lead an economic recovery – he’s done it before, and he’ll do it again," said Mike Bloomberg. We’re going to make sure that every voter in the state of Florida knows that a Biden administration won’t just rebuild the middle class, they’ll build it back better.”

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups. Independence USA PAC’s ads, beginning today, will run daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.

This week, Mike Bloomberg also announced an initial ground game investment to get out the vote in communities across Florida.

The ad is available to view here.
Thursday, October 1st, 2020

Mike Bloomberg’s Independence USA PAC Airs New Ad on Trump’s Attempts to Use the Supreme Court to Strip Americans of Health Care During a Pandemic

New Spot “Supreme Court ACA” Will Air Across All Markets in Florida

Following Donald Trump’s debate failure on Tuesday night, including repeated lies about protecting health care, Mike Bloomberg’s Independence USA PAC began airing a new ad hitting Donald Trump on his attempts to use a Supreme Court vacancy to eliminate health care for Floridians. The TV ad will run statewide on broadcast and cable.

While more than 200,000 Americans have died from the COVID-19 pandemic under Donald Trump’s watch and millions have been infected, this new ad, “Supreme Court ACA ,” outlines the real-life impact Trump will have on Floridians if he is able to repeal the Affordable Care Act through a Supreme Court vacancy.

“Eight million Floridians with pre-existing conditions can be denied coverage. Women can be charged more than men for the same coverage. And Floridians over 50 could pay an Age Tax of up to $4,000 a year,” the ad says. “Trump’s using the Supreme Court to undermine health care, even during a pandemic.”

“In the midst of an unprecedented health crisis that has killed 200,000 Americans – and made millions more sick – access to quality affordable healthcare has never been more important,” said Mike Bloomberg. “There’s only one candidate in this race who wants to uphold the Affordable Care Act and the protections it provides for those with pre-existing conditions – and that’s Joe Biden. We’re going to make sure every voter in Florida knows that when they cast their ballot this fall.”

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups. Independence USA PAC’s ads will run daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump. This week, Mike Bloomberg also announced an initial ground game investment to get out the vote in communities across Florida.

The ad is available to view here.
Friday, October 9, 2020

Mike Bloomberg’s Independence USA PAC Airs New Ad on Trump’s Plan to Terminate Health Care Amidst Growing Pandemic

New ‘7 Million’ Ad Will Air Across All Markets in Florida 

With over 7 million people infected in the U.S., including Donald Trump and many exposed to him, Mike Bloomberg’s Independence USA PAC is airing a new ad - “7 million ” - showing Floridians how their health care will be impacted during this global pandemic if Donald Trump is re-elected. The TV ad will run statewide on broadcast and cable.

The COVID-19 pandemic, and Donald Trump’s mishandling of it, has already caused 7 million Americans to be infected and over 211,000 American deaths. This new ad outlines the gruesome reality of health care in Florida with four more years of Trump.

“If Trump gets his way over eight million Floridians with pre-existing conditions, like cancer and diabetes, could lose their healthcare. People over 50 could face an Age Tax -- forced to pay more for care,” the ad says. “Losing our health care during a pandemic...haven’t we lost enough?”

“If Donald Trump hated Mike Bloomberg’s last ad , he’ll really hate this one ,” said Manny Diaz, former Mayor of Miami.

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as with other Democratic groups. Independence USA PAC’s ads will run daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.

The ad is available to view here .
Wednesday, October 14, 2020

Mike Bloomberg’s Independence USA PAC Airs New Ad on Trump’s Failure to Protect Medicare and Social Security and Support our Seniors

New Spot “Entitlements” Will Air in West Palm Beach and Fort Myers

Mike Bloomberg’s Independence USA PAC began airing a new ad in support of Vice President Joe Biden in Florida. The TV ad will run in West Palm Beach and Fort Myers markets on broadcast and cable.

At a time when our country faces an unprecedented economic and health crisis, this new ad, “Entitlements,” makes a powerful case that Vice President Joe Biden is the right choice for Florida seniors, and that he will fight for to protect Social Security and Medicare while Donald Trump threatens to cut to these essential programs.

“They call Social Security and Medicare entitlements. After a lifetime of hard work, you’ve earned them. But president Trump won’t protect them,” the ad says. “Trump has proposed $500 billion in Medicare cuts, a $4000 Age Tax for health care, and a tax scheme that raids the Social Security trust fund. President Trump is failing Florida seniors.”

"Florida's seniors deserve a president who will strengthen social security and medicare, not propose cuts and policies that would make them more costly and less effective," said Mike Bloomberg. "As seniors across Florida cast their votes, we will work hard to ensure it's clear: Joe Biden will be the best president for seniors and for all Americans."

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida through Independence USA and other Democratic groups to support Vice President Joe Biden in defeating Donald Trump with statewide advertising through Election Day and a strong ground game to get out the vote in communities across Florida. Independence USA PAC will run ads statewide through Election Day across all ten Florida media markets geared towards both persuasion and mobilization.

The ad is available to view here.
Saturday, October 17, 2020

Mike Bloomberg’s Independence USA PAC Airs New Ad Touting Joe Biden’s Plans and Ability to Rebuild the Economy

New Spot “Build Back Better” Will Air Across All Markets in Florida

Mike Bloomberg’s Independence USA PAC today began airing a new ad in support of Vice President Joe Biden in Florida. The TV ad will run statewide on broadcast and cable. 
At a time when our country faces an unprecedented economic crisis, this new ad, “Build Back Better ,” shares with voters in Florida all that Vice President Joe Biden will do to get the economy back on track and build it back even better.

Citing Joe Biden’s plans to support American manufacturing and workers, create affordable childcare programs, invest in technology, and give the middle class a tax cut and small businesses tax credits, the ad says: “That’s how Joe Biden will bring this economy roaring back. Want proof? He did it before. Joe will do it again.”

“Joe Biden has helped lead our country through an economic recovery once – and he’ll do it again,” said Mike Bloomberg. “Joe has a plan to rebuild the middle class by investing in the American workforce – not giving tax breaks to people like me who don’t need them – and ensuring that hardworking men and women across the country have access to good-paying jobs that will help them put food on the table for their families. He won’t just bring the economy back to where it was before this crisis – he’ll build it back better.”

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups through advertising and a strong ground game to get out the vote. Independence USA PAC’s ads will run daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.

The ad is available to view here .
Wednesday, October 21, 2020

As COVID-19 Surges in Florida, Independence USA PAC Airs New Ad on Trump’s Failed and Dangerous Leadership

New Spot “Picture ” Will Air Across All Florida Markets, As Florida Sees Large Spike in COVID-19 Cases and Deaths

Mike Bloomberg’s Independence USA PAC began airing a new ad, “Picture ,” showcasing Trump’s failed leadership and irresponsible behavior as president during the COVID-19 pandemic. The TV ad will run statewide on broadcast and cable.

In the last 24-hours alone, it’s been revealed that more than 360 primary and secondary schools in South Florida have had confirmed COVID-19 cases since September, and 84 more Floridians died and 3,662 tested positive on Tuesday for COVID-19. That totals 760,389 Floridians who have contracted COVID-19, and 16,105 Floridians who have died from it. Nearly 1 in 28 Floridians have now been infected, higher than the national average of nearly 1 in 40. All while testing has decreased statewide and the government considers no longer telling the public its daily numbers. 

As President Trump puts his re-election ahead of the health of the American people, it’s clear that the results have been disastrous. With over 218,000 COVID-19 deaths in the United States, the new ad, “Picture ,” highlights Trump’s reluctance to listen to health experts and his destructive behavior.

Quoting Trump’s own words discrediting the efficacy of masks and lack of concern for the virus’ spread in the White House, the ad also says: “Irresponsible behavior starts at the top. 218,000 dead, 8 million infections and Trump ignores health experts.”

“Donald Trump’s continued failure to slow the spread of COVID-19 is tragically clear in Florida, where cases continue to rise and Floridians are much more likely to be infected than the average American,” said Mike Bloomberg. “We need a president who will listen to health experts and do what it takes to respond effectively to this crisis and save lives. As Floridians begin casting their ballots, we’re doing everything we can to tell voters that a vote for Joe Biden and Kamala Harris is a vote for health and safety - for themselves, their families, and our whole country.”

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups through advertising and a strong ground game to get out the vote.

Independence USA PAC’s ads will run daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.

The ad is available to view here .
Thursday, October 22, 2020

Independence USA PAC Airs New Ad on Secret Deportations of Venezuelans Under the Trump Administration

New Spanish Language Spot “Deported ” will Air in the Miami Market

Today, Mike Bloomberg’s Independence USA PAC began airing a new Spanish language ad, “Deported ,” highlighting the Trump administration’s secret deportations of innocent Venezuelans.

The TV ad will run in the Miami market on broadcast and cable through Election Day.

In his letter to the State Department last Friday , Senator Bob Menendez wrote “new documents provided to my office confirm that U.S. deportations to Venezuela continued via third countries at least until March 2020.” The letter also notes that the act of deporting asylum seekers and refugees through a third country is a potential violation of U.S. laws.

Using images of Venezuelans in empty super markets and violence on their streets, the new ad, “Deported ,” showcases Trump’s cruelty and lack of empathy towards Venezuelan immigrants in the U.S. “Under Nicolás Maduro, the people of Venezuela are suffering,” the ad says. “And what has Trump done? Deportations and blocked the temporary protection status.”

“For generations, America has been a refuge for those fleeing strife, violence, and persecution in their home countries – that’s why so many Venezuelans have fled Maduro’s oppressive regime to come here,” said Mike Bloomberg. “Donald Trump hasn’t just denied them asylum and the protections they deserve, he has sent them back to Maduro with secret deportations. As president, Joe Biden will restore America’s place as a beacon for democracy by granting Temporary Protection Status to Venezuelans and ensuring the safety of future refugees seeking freedom from oppression.”

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups through advertising and a strong ground game to get out the vote.

Independence USA PAC’s ads will run daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.

The ad is available to view here .
Saturday, October 24, 2020

Mike Bloomberg’s Independence USA PAC Airs New Ad Urging Floridians to “Cancel Out” Donald Trump’s Vote Today by Voting for Joe Biden

Coinciding with Donald Trump Voting Today in Florida, New Spot Will Air on MSNBC in Florida This Weekend

As Donald Trump casts his ballot in Florida today, Mike Bloomberg’s Independence USA PAC began airing a new ad, “Vote ,” urging Florida voters to cast their ballots for Joe Biden, effectively cancelling out Donald Trump’s vote.

The ad’s message is clear when it says: “President Trump is voting in Florida. But your vote can cancel his out. Make your voice heard. Vote NOW for Joe Biden.”

The 15 second TV ad will run statewide on MSNBC today and Sunday.
 
This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups through advertising and a strong ground game to get out the vote.

Independence USA PAC’s ads are running daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.

The ad is available to view here .
Wednesday, October 28, 2020

Independence USA PAC Airs Florida Ads Combating Misinformation on Socialism and Communism

New Spanish Language Spot "Ellos Lo Son " Will Air in the Miami Market
New Fox News TV Ad Buy to Combat Rampant Misinformation on Socialism, Particularly Among Cuban Voters

This week, Mike Bloomberg’s Independence USA PAC began airing a new Spanish-language ad, "Ellos Lo Son ," featuring Cuban-born anti-Communist author and journalist Carlos Alberto Montaner. The TV ad will run in the Miami Market on broadcast and cable. The PAC also has a Fox News specific buy in Miami for “Ellos Lo Son ” and previously aired “Somos Patriotas ,” including English subtitles.

Carlos Alberto Montaner is an ex political prisoner and expert on the rise of socialism and communism. “Joe Biden and Kamala Harris are not socialists or communists,” Carlos Alberto Montaner says in the ad. “I’ve spent many, many years as an exile, and I recognize perfectly those that are the friends of liberty. Here they are.”

“Joe Biden and Kamala Harris have the right priorities for Florida families,” said former Mayor of Miami Manny Diaz. “Carlos Alberto Montaner knows that Biden and Harris are the ones to vote for in this election - because they value our democratic ideals and will restore America’s place as the global leader for freedom and democracy.”

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups through advertising and a strong ground game to get out the vote.

Independence USA PAC’s ads will run daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.
Friday, October 30, 2020

New Independence USA PAC TV Ad: President Obama: “Miami, I’m asking you to remember what this country can be”

New TV Spot, “Obama ,” Will Air in Critical Miami Market to Increase Voter Turnout
Tomorrow, Mike Bloomberg’s Independence USA PAC will begin airing a new ad, “Obama ,” calling on voters in Miami to vote for Joe Biden and Kamala Harris. Drawing from his recent remarks at a drive-in rally in Miami, the ad shares President Barack Obama’s message that Joe Biden has the “character and experience to make us a better country.”

While voting is up across Florida, in Miami-Dade County voter turnout is not as high as expected. In an effort to increase voter turnout in Miami, in particular among young voters, Black voters, and low-frequency Democratic voters, Independence USA PAC is airing this :30 second ad tomorrow through Election Day in the Miami market.

Using footage from his recent rally in Miami, the ad quotes President Obama who says: 
“Miami, I’m asking you to remember what this country can be. For eight years, I saw Joe up close. He made me a better president. He’s got the character and experience to make us a better country. And he and Kamala are going to be in the fight, not for themselves, but for every single one of us.

So let’s get to work, Florida. Let’s bring this home.”

“Miami-Dade is a county with a high percentage of Democratic voters, and it is urgent that we get as many to the polls as possible,” said Kevin Sheekey, advisor to Mike Bloomberg. “I hope that people in Miami understand the important role they will play in determining this election and hear President Obama’s direct call. Miami needs to show up and vote for Joe Biden.”

This is part of Mike Bloomberg’s commitment to spend $100 million in Florida to support Vice President Joe Biden in defeating Donald Trump through Independence USA as well as other Democratic groups through advertising and a strong ground game to get out the vote.

Independence USA PAC’s ads are running daily statewide through Election Day across all ten Florida media markets and are geared towards both persuasion and mobilization in support of Vice President Joe Biden in defeating Donald Trump.

The ad is available to view here .

Everytown for Gun Safety Victory Fund

Everytown for Gun Safety Victory Fund
July 23, 2020

Everytown Victory Fund Announces $5 Million Digital Ad Program in Florida Focused on Electing Joe Biden For President, Flipping State House Chamber

Today’s Announcement is Everytown’s Largest Digital Ad Program to Date in Florida

Recent Polling Shows That Gun Safety-Themed Messages Are Amongst The Most Effective Vs. Trump And Gun Lobby Allies

NEW YORK — Today, Everytown for Gun Safety Victory Fund announced a $5 million digital ad program for Florida focused on supporting Vice President Joe Biden for President and flipping seats in the Florida state House, and reserved digital ad space to reach thousands of voters through the November election. The investment is Everytown’s largest digital ad program to date in Florida, and focuses on streaming platforms targeted to reach voters who are spending more time at home, on their phones, and outside the reach of traditional cable media.

“Gun safety has gone from a political third rail to the first thing many voters think about when they step into the voting booth,” said John Feinblatt, head of Everytown. “Everytown is going all-in to make sure voters in battleground states know exactly where the candidates stand on this life-or-death issue.”

“We are making unprecedented early reservations securing critical inventory across premium digital channels and platforms to better engage, persuade, and mobilize voters,” said Charlie Kelly, senior political advisor to Everytown for Gun Safety Victory Fund. “As we head into the final stretch to November, this investment will allow us to meet voters where they are — and we’re going there earlier and better than our opponents.”

“Voters in Florida know the pain of gun violence all too well,” said Jenna Preble, volunteer with the Florida chapter of Moms Demand Action, Everytown’s grassroots volunteer network. “We want to make sure they also know that President Trump has chosen the gun lobby over American lives every single time. This ad program, combined with our grassroots organizing, will be a catalyst for gun sense voters across the state.”

A recent survey of voters in 13 battleground states including Florida showed that gun safety-themed messages were among the most impactful at moving voters’ support to Joe Biden, and that messaging focused on the impacts of COVID-19 on America’s gun violence crisis was the second most effective overall at shifting support to Biden.

COVID-19 has accelerated America’s trend towards digital platforms. OTT platforms are seeing a higher increase in viewing hours during COVID-19 than traditional linear TV. Now, 50% of total TV hours are streaming, audio listening has grown by 42%, and connected TV usage has grown by 46%. Today’s announcement is the largest political reservation on streaming platforms to date.

Additional details about the reservation include:
Everytown is employing a digital-first approach that reflects the rapidly shifting habits of the American electorate, investing in streaming video and 1:1 targeting, balancing high-quality premium inventory with a 15x-18x per week ad frequency.

Platforms include Hulu, Pandora, YouTube, Roku, and Univision, with 11% Spanish language inventory across the pan.

Ads will be a mix of persuasion and mobilization, will largely target suburban parents, young voters, and people of color, and will include Spanish-language creative.
This announcement is part of Everytown for Gun Safety Action Fund and Victory Fund’s plan to spend $60 million on the 2020 elections — double what they spent during the 2018 elections, and more than any gun safety opponent, including the NRA, reported spending on the 2016 elections.
Everytown for Gun Safety Victory Fund
August 24, 2020

Everytown Victory Fund Announces Partnership With Priorities USA Action, and $6 Million Ad Buy Targeting President Trump in Florida

Everytown Victory Fund Will Spend $6 Million to Run TV Ads in Orlando and Tampa Media Markets, With Digital Ads Running Statewide

NEW YORK – Today, Everytown for Gun Safety Victory Fund (“Everytown”) announced a partnership with Priorities USA Action to defeat Donald Trump and elect Joe Biden, and announced that it will spend $6 million on television and digital ads in Florida, which will begin running after Labor Day. The advertising campaign will include $4 million in television ads, which will run in the Orlando and Tampa media markets, and $2 million in digital ads, which will run statewide.

Everytown will partner with Priorities USA to produce the ads, which represent Everytown’s first major ad buy in Florida this cycle and first major ad buy in the presidential campaign.

“Facing a gun violence crisis that claims 100 American lives every day, President Trump has chosen the gun lobby over the safety of the American people at every turn,” said John Feinblatt, head of Everytown Victory Fund. “Together with Priorities, we’re going all-in to make sure Trump’s a one-term president. Everytown has an aggressive plan to mobilize voters in Florida, who know the pain of gun violence all too well and are poised to play a decisive role in electing Joe Biden, a proven gun sense champion.”

“American families have endured unspeakable tragedy because of the epidemic of gun violence. While an overwhelming number of Americans support sensible gun safety measures, Donald Trump and his Republican allies refuse to act,” said Guy Cecil, Chairman of Priorities USA. “Priorities is proud to partner with Everytown to give voice to this important issue on the airwaves and hold Donald Trump accountable for his failure to keep us safe. Florida voters are ready for a president who will put them first. They’re ready for Joe Biden.”

A May survey of voters in 13 battleground states including Florida showed that gun safety-themed messages were among the most impactful at moving voters’ support to Joe Biden, and that messaging focused on the impacts of COVID-19 on America’s gun violence crisis was the second most effective overall at shifting support to Biden. Recent polling shows Latino voters in Florida consider opposition to background checks on all gun sales to be the most disqualifying position a candidate could take.

This year, Everytown for Gun Safety Victory Fund and Everytown for Gun Safety Action Fund will spend $60 million on the 2020 elections, doubling what they spent during the 2018 elections.
Everytown for Gun Safety Victory Fund
September 9, 2020

New TV and Digital Ads in Florida: Everytown Victory Fund Unveils New TV Ads Targeting Trump As Part Of $6 Million Ad Campaign in Florida in Partnership With Priorities USA Action

NEW YORK — Today, Everytown for Gun Safety Victory Fund unveiled new TV and digital ads that criticize President Trump for refusing to address the dual crises of gun violence and COVID-19 that continue to take American lives. The ads also highlight Trump siding with the gun lobby after receiving more than $31 million in political support from the NRA in 2016, and opposing common-sense gun safety laws after mass shootings in Parkland and in El Paso. Part of a $6 million ad buy, the ads are Everytown’s first presidential TV ads of the cycle and will run in Tampa and Orlando and on digital platforms statewide. 

WATCH TV ADS “WARNING,” “CHECK,” AND “MASK.” 

“President Trump’s utter failure to address gun violence and COVID-19, which are two of the most urgent public health emergencies facing our nation, has been felt especially hard in Florida,” said John Feinblatt, head of Everytown Victory Fund. “In the run-up to Election Day, Everytown is going all out to remind voters that President Trump has consistently put the interests of the gun lobby ahead of the safety of the American people.”

“Priorities USA is doing everything we can to reach the voters that will decide this election. We are proud to partner with Everytown to make the case for Joe Biden to Floridians by connecting his record of strong leadership with the issues that voters care most about,” said Chairman of Priorities USA Guy Cecil. “While Donald Trump has been endangering the well-being of the American people since day one of his presidency, organizations like Everytown have spent years fighting for our safety. Florida voters want a president who will stand with them, not with lobbyists and corporations.” 

Everytown partnered with Priorities USA Action to produce the ads, which represent Everytown’s first major ad buy in Florida this cycle and first major ad buy in the presidential campaign. The advertising campaign includes $4 million in television ads, which will run in the Orlando and Tampa media markets, and $2 million in digital ads, which will run statewide. 

A May survey of voters in 13 battleground states including Florida showed that gun safety-themed messages were among the most impactful at moving voters’ support to Joe Biden, and that messaging focused on the impacts of COVID-19 on America’s gun violence crisis was the second most effective overall at shifting support to Biden. Recent polling shows Latino voters in Florida consider opposition to background checks on all gun sales to be the most disqualifying position a candidate can take.  

This year, Everytown for Gun Safety Victory Fund and Everytown for Gun Safety Action Fund will spend $60 million on the 2020 elections, doubling what they spent during the 2020 elections.