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« Presidential Ad Spending in Florida
Presidential Ad Spending in Florida
Data from
Spending on Presidential Advertising in Florida, May 1-Nov. 3, 2020
Total $341.2 million
Summary:
$341.2 million put Florida at the top of all the
states in total spending on presidential advertising
over the six-month period, $72.9 million ahead of
Pennsylvania. Biden and allies outspent Trump and
allies in Florida by $99.0 million (81.8% more).
The Biden campaign by itself spent $111.9 million on
advertising to $63.4 million by the Trump campaign
(76.3% more). Ad spending by outside groups was
even more heavily tilted in favor of Biden, $102.4
million compared to $44.5 million supporting Trump. A
dozen groups spent more than $1 million on advertising
supporting Biden, led by Mike Bloomberg's Independence
PAC ($35.7 million), Priorities USA Action ($13.0
million plus additional advertising in conjunction with
several other groups) and Future Forward ($10.1
million). By contrast four groups weighed in with
more than $1 million for ads supporting Trump, led by
America First Action ($20.3 million) and Preserve
America PAC ($15.8 million). Spending in the last
month reached stratospheric levels, totaling over $160
million. To put total spending in context,
dividing $341.2 million total ad spending by 29
electoral votes gives a figure of $11.77 million per
electoral vote; Biden and allies spent
$7.59 million and Trump and allies $4.17 million
per electoral vote. Dividing
by 11,069,456 votes tallied in the presidential race in
Florida gives a figure of $30.83 per vote; Biden and allies spent
$41.53 per Biden vote and Trump and allies spent
$21.35 per Trump vote.
These data cover spending on advertising on electronic media (broadcast, cable, radio, digital and satellite) but do not include other types of paid media such as billboards, print advertising and persuasion mail.
Data on this page do not show "independent" ads which account for a tiny amount of spending (less than 0.1%). "Independent" ads includes ads from third party presidential candidates and other small mostly digital buys from various groups.
Also note that groups such as The Lincoln Project and Republican Voters Against Trump, although organized by Republicans and thus nominally Republican, are included under Democrat (Biden/Allies) spending since their purpose was to attack Trump.
These data cover spending on advertising on electronic media (broadcast, cable, radio, digital and satellite) but do not include other types of paid media such as billboards, print advertising and persuasion mail.
Data on this page do not show "independent" ads which account for a tiny amount of spending (less than 0.1%). "Independent" ads includes ads from third party presidential candidates and other small mostly digital buys from various groups.
Also note that groups such as The Lincoln Project and Republican Voters Against Trump, although organized by Republicans and thus nominally Republican, are included under Democrat (Biden/Allies) spending since their purpose was to attack Trump.
_________________________
Presidential
Ad Spending by Month, May 1-Nov. 3, 2020
_________________________
Presidential
Ad Spending by Advertiser Type, May 1-Nov. 3, 2020
| Biden
and Allies |
Trump
and Allies |
|
| Candidate |
$111,858,458 |
$63,435,543 |
| Coordinated |
$5,829,997 |
$13,083,071 |
| Interest Group |
$102,413,917 |
$44,504,170 |
| Total |
$220,012,372 |
$121,022,784 |
_________________________
Top Presidential Ad Spending
Groups, May 1-Nov. 3, 2020
| Supporting Biden $102.4m | Supporting
Trump $44.5m |
|||
| Independence USA
PAC |
$35,735,276 |
America First
Action |
$20,333,234 |
|
| Priorities USA
Action |
$12,960,624 |
Preserve America
PAC |
$15,835,961 |
|
| Future Forward |
$10,116,447 |
Republican Jewish Coalition V.F. | $3,504,361 |
|
| DNC |
$8,818,619 |
Americans for
Limited Gov't |
$2,246,156 |
|
| Republican Voters
Against Trump |
$7,487,081 |
|||
| Everytown for Gun
Safety V.F. |
$4,734,139 |
|||
| Latino Victory
Fund/Priorities USA |
$4,647,860 |
|||
| Priorities USA
Action/Black PAC |
$3,902,365 |
|||
| The Lincoln Project |
$2,556,391 |
|||
| Tech for Campaigns |
$1,862,937 |
|||
| Priorities USA
Action/AFTSolidarity |
$1,862,000 |
|||
| EDF Action Votes |
$1,699,635 |
_________________________
Presidential Ad
Spending by Media Type, May 1-Nov. 3, 2020
Of $341.2 million presidential ad spending in Florida, $235.6 million (69.1%) was on broadcast, $50.7 million (14.9%) on cable, $35.8 million (10.5%) on digital, $15.8 million (4.6%) on radio and $3.3 million (0.97%) on satellite.
Comparing ad spending by just the two campaigns...
Biden: Broadcast (65.7%), cable (20.7%), radio (7.5%), digital (5.0%), satellite (1.1%).
Trump: Broadcast (82.2%), cable (6.1%), radio (0.69%), digital (10.2%), satellite (0.76%).
As noted above, these data do not include other types of paid media such as billboards, print advertising and persuasion mail.
| |
Biden/Allies | $220,012,372 |
| Candidate |
Coordinated |
Interest
Group |
|
| Broadcast |
$73,492,248 |
$2,028,510 |
$70,084,759 |
| Cable |
$23,128,171 |
$536,290 |
$15,980,213 |
| Radio |
$8,415,250 |
- |
$6,444,918 |
| Digital |
$5,553,658 |
$3,265,197 |
$8,715,292 |
| Satellite |
$1,269,131 |
- |
$1,188,734 |
| Total |
$111,858,458 | $5,829,997 |
$102,413,917 |
| |
Trump/Allies | $121,022,784 |
| Candidate |
Coordinated |
Interest Group | |
| Broadcast |
$52,153,664 |
$3,975,756 |
$33,836,619 |
| Cable |
$3,882,417 |
- |
$7,160,425 |
| Radio |
$435,501 |
- |
$487,834 |
| Digital |
$6,483,279 |
$9,107,315 |
$2,645,442 |
| Satellite |
$480,682 |
- |
$373,850 |
| Total |
$63,436,654 |
$13,083,071 |
$44,504,170 |
Of $341.2 million presidential ad spending in Florida, $235.6 million (69.1%) was on broadcast, $50.7 million (14.9%) on cable, $35.8 million (10.5%) on digital, $15.8 million (4.6%) on radio and $3.3 million (0.97%) on satellite.
Comparing ad spending by just the two campaigns...
Biden: Broadcast (65.7%), cable (20.7%), radio (7.5%), digital (5.0%), satellite (1.1%).
Trump: Broadcast (82.2%), cable (6.1%), radio (0.69%), digital (10.2%), satellite (0.76%).
As noted above, these data do not include other types of paid media such as billboards, print advertising and persuasion mail.
See:
Press releases from Mike Bloomberg's Independence USA PAC and America First Action PAC.
Jacob Ogles. "Donald Trump campaign denies report claiming it canceled $5.5M worth of Florida." Florida Politics, Oct. 27, 2020.
Gregory Korte. "Trump Campaign Shifts Florida Spending Burden to RNC." Bloomberg, Oct. 27, 2020.
Ingrid Cotto. "Biden's new Spanish ads target Puerto Rican voters in Florida, Pennsylvania." Orlando Sentinel, Oct. 15, 2020.
Gary Fineout. "A TV ad tidal wave in Florida: Nearly $250M and counting." Politico, Oct. 1, 2020.
Zack Budryk. "Democratic groups using Bloomberg money to launch $6M in Spanish language ads in Florida." The Hill, Sept. 23, 2020.
Nick Corasaniti. "What Can We Learn From Rival Political Ads in Florida?" New York Times, Sept. 15, 2020.
Anthony Man. Trump re-election campaign makes huge Florida TV ad buy." South Florida Sun-Sentinel, June 30, 2020.
Also:
Anthony Man. "Billboard campaign arrives in Florida with Republicans and Independents urging voters to choose Biden." South Florida Sun-Sentinel, Oct. 12, 2020.
Antonio Fins. "Trump Team 2020 backs president's campaign with billboards buys." Palm Beach Post, Sept. 10, 2020.
Christine Stapleton. "Lincoln Project brings edgy anti-Trump billboards to Mar-a-Lago this weekend." Palm Beach Post, Oct. 30, 2020.
Copyright © 2021 Eric M. Appleman/Democracy in
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