Democratic National Committee
November 13, 2020

Democrats Rebuilt the DNC and Won

Under Chair Tom Perez, Democrats rebuilt the DNC, setting the stage to win back the White House and secure victories at every level of the ballot. Here are some of the programs that contributed to Democrats’ wins over the last four years: 
 
The Battlegrounds Program: The DNC made early, historic investments to build the on-the-ground infrastructure needed to win key states and help our eventual nominee to grow their general election campaign as quickly as possible. 
 
  • In August of 2019 we began funding communications staff to define and localize Trump in key markets, eventually growing the program to 11 states and generating thousands of local clips.

  • In September of 2019 we deployed organizers in 8 states.

  • In November of 2019 we began funding voter protection staff, a program that would eventually grow to 33 states.

  • And in January of 2020, we launched the Battleground Build-Up 2020, a multi-million dollar program funding hundreds of organizing, operations and data staff that formed the core of the general election coordinated campaign organizing program. The DNC’s unprecedented training program, Organizing Corps 2020, served as the coordinated campaign’s largest single talent pipeline for diverse, local staff.
 
Data, Technology and the Voter File: The DNC completely overhauled the party’s technology and now maintains a state-of-the art, cloud-based data warehouse and national voter file. We made massive investments to improve the quality and quantity of our data so that our view of every possible voter is as accurate as possible, and that data was made available to all democratic campaigns and committees for use. 
 
  • In January of 2020 the DNC purchased millions of high quality cell phone numbers, increasing the efficiency of our cell phone outreach by 35 percent, and increasing the number of cell phones on the file by 130 percent compared to 2016.

  • We built and integrated a new record linkage algorithm, increasing efficiency by 11 percent. 
 
  • The DNC’s IWillVote.com and VoyAVotar.com websites were the main voter turnout tools for the Biden campaign as well as Democrats at every level of the ballot -- and were expanded to make it easier to request and return a ballot by mail. Nearly 21 million people visited IWillVote.com in 2020, 507,703 people started their voter registration via IWillVote.com, and 636,358 people requested a vote by mail application or learned more about voting by mail in their state. Over GOTV weekend, more than 2.17 million people looked up their polling location on the site.
 
  • Democrats also reached a historic agreement with state parties to form a new Democratic Data Exchange, which was live in 41 states and worked exactly as expected.
 
Holding Trump Accountable: The DNC’s rapid response war room began its work before Trump was even inaugurated and its 35-plus communications and research operatives worked with hundreds of media outlets, surrogates, and online influencers to shape the narrative of the Trump presidency using reporter outreach, research, extremely localized content and disruptive online content, along with placing major stories about his record. 
 
  • The war room deployed 17 searing ads to define Trump and shape media narratives around key issues and used a variety of tactics -- from lite brites to mobile billboards -- to generate media coverage about his record. 
   
Constituency Organizing: Democrats deployed organizing staff focused on Latino, African-American, AAPI, Native, rural and youth voters in battleground states across the country. 
 
  • Early in Tom Perez’s tenure, we also launched constituency-specific programs like Chop It Up, ¡Mujeres Mobilized! Cafecito Con Politics and Seat at The Table, facilitating cycle-long conversations with key constituencies like African-American men and Latino women.

  • The DNC made a six figure investment in minority-owned media, running Latino, African-American and AAPI print and radio advertising campaigns in key battleground states to help turn out voters, as well as targeted advertising in Native outlets. 
 
Voter Protection: Democrats had 33 state voter protection directors on the ground — a much earlier and more comprehensive on-the-ground voting protection infrastructure than in previous cycles, and our national voter assistance hotline served as a primary method to identify and respond to issues of voter suppression. 
 
  • The DNC also launched a new voter purge protection tool that allowed voter protection, data and organizing staff to more easily identify and engage with individuals at risk of being purged from the voter rolls and take action. 
 
  • When necessary, we filed litigation to expand and protect access to voting, winning cases that expanded voting by mail, extended the time period when voters could submit their ballot, and increased the number of polling locations, amongst other areas. 
 
Cybersecurity & Combating Misinformation Online: The DNC’s first ever Chief Security Officer implemented the highest security standards for all employees, and worked continuously throughout the cycle to identify disinformation, leverage monitoring tools, and implement counter-disinformation best practices in response to attacks. This work has been used to provoke hundreds of account takedowns on platforms controlled by all three major social media companies since the beginning of last year.
 
Fundraising: The DNC has raised more money under Tom Perez’s tenure than any other DNC in history, raising a total of $400 million. It was also the biggest cycle for grassroots fundraising at the DNC since 2004, and the DNC raised $133 million from our grassroots fundraising program, including $22MM from our grassroots fundraising program in September 2020 - the single highest month for grassroots fundraising since 2004. More than 2.2MM people have contributed to the DNC this year - and 30% of them are first time contributors. We also tripled our SMS program, built the biggest email list in DNC history, and set a new all time record for DNC sustaining donations. 
 
  • In 2018, the DNC raised $28 million in major donor giving -- the best major donor year since President Obama’s first year. 2019 surpassed 2018, and 2020 surpassed 2019. In the first quarter of 2020 the DNC raised $22 million in major donor money.
 
Running a fair primary process: From reforms to the nominating process, to a fair debate process and a code of conduct for employees, the DNC administered a primary process that helped unite the party behind Joe Biden. Democrats entered the general election with unprecedented unity and enthusiasm for our eventual nominee, and it showed: The Biden-Harris ticket won more votes than any other ticket in American history. 
 
Democrats, including the DNC and our sister committees, invested big over four years and the result was wins across the board, including:
 
  • Flipped the White House
  • Gained 36 House seats and retook the majority 
  • Flipped 7 Governor seats 
  • Gained 6 total Democratic state legislative majorities
  • Broke 5 Republican supermajorities 
  • Gained 7 New Democratic Supermajorities
  • Flipped 4 Attorney General seats
  • Flipped 4 Secretary of State seats
  • Flipped 5 Treasurer seats
  • Flipped 4 Senate seats
  • Flipped more than 400 state legislative seats


Democratic National Committee
June 16, 2020

Democrats Launch New Voter Purge Protection Tool

Today the Democratic National Committee is launching a new voter registration tracking tool that allows voter protection, data and organizing staff to more easily identify and engage with individuals at risk of being purged from the voter rolls.

The new tool uses voter file data as well as the DNC’s proprietary data science models to help campaign staff more easily perform several key functions:

  • Voter Roll Monitoring: The tracking tool allows staff to more easily monitor voter rolls to identify voters at risk of being deemed “inactive” or purged — as well as to detect large-scale, potentially malicious voter roll purges.
  • Data Breakdowns: The tool can identify inactive and purged voters by demographic, including race, age, and party support.
  • Voter Contact: The tool makes it easier for organizing teams to quickly contact a universe of purged or inactive voters and take the steps necessary to re-register them or help them protect their voting status.
  • Trend Analysis: Organizers can analyze historical voter registration data to track trends over multiple election cycles and identify abnormal spikes in voter purging.
“This innovative tool brings the work of our data, voter protection and organizing teams together to protect the right of every American to participate in our democracy,” said Democratic National Committee Chair Tom Perez. “We know Republicans are waging an orchestrated campaign of voter suppression — but Democrats are fighting back and making critical investments like this one in our voter protection infrastructure. Through innovations like this, we’re making sure our organizers are empowered to reach and successfully mobilize the coalition of voters who will defeat Donald Trump and elect Democrats at every level in November.”

“Good data is at the heart of any organizing program, and we’re focused on maximizing that advantage,” said DNC Chief Technology Officer Nellwyn Thomas. “This tool is going to save our organizers time, help them protect the rights of voters to participate in our democracy and let them focus on what they do best: persuading, mobilizing, and energizing voters.”

“The fight against voter suppression has never been more urgent,” said DNC Director of Voter Protection and Civic Engagement Reyna Walters-Morgan.  “Whether an individual is facing the prospect of being purged for malicious or mundane reasons, this tool helps leverage Democrats’ organizing and voter protection resources to safeguard the right of every eligible voter to protect their voting status and easily participate in our democratic process.”

The tool was developed in-house by the DNC’s Data, Technology and Voter Protection Teams. It will be available to those with access to the DNC’s Voter File starting today.

Democratic National Committee
April 24, 2020

DNC Announces New National Record Linkage System 

Algorithm developed by DNC expert in the field of record linkage will increase organizing efficiency by 9 percent and provide campaigns with more comprehensive view of the overall electorate

Today the Democratic National Committee is launching a new, proprietary national record linkage system that will be integrated into the DNC’s voter file -- deduplicating millions of voter records, providing campaigns with a more comprehensive view of the electorate and increasing the effectiveness of Democratic organizers across the country. 

“This record linkage system is an example of how the DNC is developing and implementing cutting-edge data science solutions to increase the effectiveness of Democratic organizers, improve our view of every possible voter and make sure Trump is a one-term president,” said Democratic National Committee Chief Technology Officer Nellwynn Thomas. “The DNC made early, historic investments in our data and technology infrastructure and is working with top data scientists to develop these kinds of innovative products that will help Democrats at every level of the ballot secure victory in November.” 

“At the DNC, we’re taking the most advanced data science ideas and applying them to help Democrats win,” said DNC Data Science Director Jody Heck Wortman, who developed this record linkage model. “Having a high-quality record linkage system in place will help Democrats talk to more voters, more efficiently -- and we are proud to support the work of our organizers with the best data possible.” 

The national record linkage system will: 

  • Provide a 9 percent increase in efficiency across the entire voter file by enhancing and deduplicating the information in 30 million records; 

  • Help campaign staffers waste less time by trying to contact a voter who has moved (and especially increase the effectiveness of voter registration efforts by matching voters who have moved and not yet registered in their new home state); and

  • Create more accurate projections of the entire electorate for a variety of campaign purposes by integrating additional information about a voter from their matching records. 

The National Record Linkage algorithm was derived from work pioneered by DNC Data Science Director Jody Heck Wortman during her PhD at Duke University. Jody is a leading expert on Bayesian matching algorithms, and her expertise in the science of record linkage is providing a unique resource for the DNC and Democratic campaigns. 

Starting today, data matched by the National Record Linkage algorithm will be uploaded onto the voter file and can be used by the Biden campaign, sister committees, Democratic state parties and others who have access to the DNC’s voter file. 

The DNC’s Data and Technology team maintains a state-of-the art, cloud-based data warehouse and national voter file, which includes every registered voter in America. Under Chair Perez, the DNC has made massive investments to  improve the quality and quantity of data available on the file so that our view of every possible voter is accurate as possible — integrating key data sets, proprietary modeling and augmenting the file in a variety of ways, like purchasing tens of millions of high-quality cell phone numbers. The DNC also provides key data tools to Democratic campaigns to make utilizing the data as convenient as possible, like the DNC’s recently announced Blueprint tool set.
Democratic National Committee
April 9, 2020
https://medium.com/democratictech/introducing-dnc-blueprint-3d0abc161c23

Introducing DNC Blueprint!

We are thrilled to launch Blueprint: a foundational dataset for quick analysis, clear reporting, and custom modeling on Democratic campaigns.

We’ve pre-loaded Blueprint with thousands of voter file data building blocks that have been cleaned, standardized, and tagged with detailed metadata. By tapping into Blueprint, data-driven campaigns can get projects up and running quickly and spend less time wrangling source data for analysis.

More importantly, we’ve curated and organized Blueprint to make Democratic data more accessible than ever before. For data directors, new-hire analysts, and seasoned data scientists alike, Blueprint streamlines access to the voter file so staff spend less time spelunking through disparate sources and more time answering key campaign questions.

A Workbench for Democratic Data
The DNC’s data warehouse, Phoenix, is a hub for mission-critical information from campaigns, voter contact tools, government agencies, and commercial sources.

Blueprint is a workbench that prepares this data for analysis by:

  • Organizing fields into focused themes like basic demographics, modeled scores, consumer tags, and election turnout history.
  • Transforming and aggregating base fields to support deep reporting, self-service analysis, and advanced modeling.
  • Tracking metadata to monitor field coverage and shifts in underlying voter file data.
Blueprint handles the most time-consuming parts of data projects so our campaigns can focus on what they do best: reaching voters and winning elections.

Powerful Building Blocks For All
Our campaigns get stronger and more effective as more Democrats can harness the power of the Democratic data ecosystem. Blueprint is a foundational dataset that is useful and accessible to the widest possible range of campaign roles and technical backgrounds.

With Blueprint at their fingertips…

  • New hires can dive in and explore the warehouse on day one (no SQL required!).
  • Data directors can create and standardize reporting and targeting templates to share seamlessly across states and districts.
  • Campaign managers and other executives can use self-service tools to ask and answer their own strategic questions.
  • Data science teams can build and monitor custom modeling pipelines, like the 2020 Democratic Support Model and others developed in-house at the DNC.
Whether a campaign’s data work is done by a single person or a hundreds-strong team, Blueprint makes key pieces of data more discoverable and accessible.

Getting Started With Blueprint
Democratic campaigns can access Blueprint today for free in Phoenix, the DNC Data Warehouse.

We’re launching Blueprint with over a thousand fields, and more will follow as we add more data to support campaigns in 2020 and beyond.

We can’t wait to see what you build!

Democratic National Committee
April 8, 2020

TO: Interested Parties
FR: DNC Chair Tom Perez
RE: DNC general election programs to support Biden campaign and Democrats across the country

Since Donald Trump took office, the Democratic National Committee has been preparing to make him a one-term president. We’ve taken nothing for granted, and over the course of this campaign cycle we’ve made historic, early investments to lay the groundwork for our party to win in November. 

Former Vice President Joe Biden is now our presumptive nominee -- he built a coalition that united Americans behind his candidacy and demonstrated the strength he will bring to the general election. 
 
In order to elect him and Democrats up and down the ballot in 2020, we are proud to have built  the most expansive campaign infrastructure the DNC has ever had for a non-incumbent presidential candidate in modern political history, including the following programs and resources: 

THE BATTLEGROUNDS PROGRAM

  • As part of our Battleground Build-Up 2020 program, the DNC has made multi-million dollar investments across 12 battleground states -- funding hundreds of field organizers, additional offices, and staff dedicated to data, operations and constituency outreach. The DNC is
    also funding communications staff in 6 battleground states who have been working to define and localize Trump’s record of broken promises for voters in key markets while building an in-state communications infrastructure for the general election.  

DATA, TECHNOLOGY, THE VOTER FILE AND COMBATING DISINFORMATION

  • The DNC has completely overhauled the technology infrastructure of the Democratic Party, and it is unrecognizable from the 2016 cycle. The DNC now maintains a state-of-the art, cloud-based data warehouse and national voter file, which includes every registered voter in America. We have made massive investments to  improve the quality and quantity of data available on the file so that our view of every possible voter is accurate as possible -- integrating key data sets,
    proprietary modeling, and augmenting the file in a variety of ways, like purchasing tens of millions of high quality cell phone numbers

  • The DNC has also reached a historic agreement with state parties to participate in the new Democratic Data Exchange. This new data exchange allows candidates, state parties, the DNC and the progressive ecosystem to share data in real time and leverage all of the voter contact work of the entire Democratic community. 

  • The DNC established a disinformation team to track active disinformation efforts affecting Democratic candidates, parties, and committees. We’ve built out tools to identify and combat disinformation and malicious activity and are working to analyze the massive streams of data being generated by several of the major platforms through an in-house tool built for social listening, which we’ve used to provoke hundreds of account takedowns on platforms controlled by all three major social media companies since the beginning of last year. 

THE DNC WAR ROOM 

  • The DNC War Room is a rapid response operation with significant communications, research and digital components, staffed by dozens of operatives -- many of whom are veterans of the 2016 campaign who have been tracking Trump for years — who work with hundreds of media outlets, surrogates, and online influencers to shape the narrative of the Trump presidency using reporter outreach, research, extremely localized content and disruptive online content, along with placing major stories about his record. 

TRUMP RESEARCH


MOBILIZATION

  • The DNC has reserved $22 million in get-out-the-vote YouTube advertising across 14 battleground states. The ads will reach voters in targeted ZIP codes beginning in September and
    October and generate millions of impressions. Additionally, the DNC has doubled our SMS texting lists over the past year in key battleground states to recruit volunteers and mobilize voters. And we’ve trained over nearly 7,000 individuals on digital organizing in the past few weeks alone.  

VOTER PROTECTION


ORGANIZING CORPS 2020 

  • Organizing Corps 2020 is an unprecedented, multi-million dollar investment by the DNC and progressive partners that recruits, pays, and trains young people to work on the 2020 presidential cycle, with a special focus on communities of color. The program will ensure our nominee has the
    support of hundreds of homegrown field organizers ready to hit the ground in eight battleground states. 

These DNC initiatives will help the Biden campaign scale their infrastructure quickly and enter the general election in the strongest possible position. Trump’s record of broken promises and his agenda that’s hurt hard-working Americans have disqualified him from re-election -- and these programs will help ensure Biden, along with Democrats running at every level of the ballot, secure victory in November. 

Bloomberg 2020
FOR IMMEDIATE RELEASE
March 20, 2020

Mike Bloomberg 2020 Makes Transfer of $18 Million to Democratic National Committee

NEW YORK — Today, Mike Bloomberg 2020 announced a transfer of $18 million to the Democratic National Committee’s (DNC) Coordinated Campaign to help Democrats win up and down the ballot in November. This is the largest transfer from a presidential campaign in recent history. Additionally, Mike Bloomberg 2020 will also transfer several of its former field offices to state parties and help accelerate the hiring pace for important positions in organizing, data, and operations across key battleground states. The campaign believes this investment will dramatically expand the DNC’s Battleground Build-Up 2020 efforts across battleground states, drawing in part from our own incredibly experienced and talented organizing staff. Staff in the six battleground states notified today will be employed and paid through the first week in April and have full benefits through the end of April.

Below is a memo from the Mike Bloomberg 2020 campaign to Tom Perez, Chair of the Democratic National Committee, outlining next steps.

TO: Tom Perez, Chair of the Democratic National Committee
FROM: Mike Bloomberg 2020 Campaign
DATE: March 20, 2020
RE: Bloomberg Campaign Next Steps

There is no greater threat to our Democracy than the current occupant in the White House, and Mike launched his campaign with the fundamental goal of defeating  him and energizing Democratic victories up and down the ballot.

During Mike’s campaign, we made defeating Donald Trump a priority, including organizing early in states that don’t often get Primary attention and through a $275 million media blitz to remind voters of President Trump’s failures and broken promises. We also did not run any negative TV ads against fellow Democratic candidates. Until our campaign kicked off this effort, Trump was the only candidate on either side who was campaigning and holding rallies in the key states that will decide the 2020 election.

As Mike said throughout the campaign, he would support whomever the eventual Democratic nominee is, as well as Democrats in key races that we must elect to help undo the damage President Trump has done in office. While our campaign has ended, Mike’s number one objective this year remains defeating Trump and helping Democrats win in November.

The existential threat posed by Trump has become abundantly clear in his complete mismanagement of the Coronavirus crisis — a crisis that has profound implications for our economy, our public health and our way of life. But we should also not assume that Trump’s incompetence will be enough to make him a one-term President. Trump’s ability to lie and propagate misinformation, particularly using digital tools and other means with swing voters in battleground states, will continue to ensure a close race in November. Every decision we make as Democrats must account for this.

While we considered creating our own independent entity to support the nominee and hold the President accountable, this race is too important to have many competing groups with good intentions but that are not coordinated and united in strategy and execution. The dynamics of the race have also fundamentally changed, and it is critically important that we all do everything we can to support our eventual nominee and scale the Democratic Party’s general election efforts.
We therefore believe the best thing we can all do over the next eight months is to help the group that matters most in this fight: the Democratic National Committee.

That is why Mike Bloomberg 2020 has decided to make a transfer of $18 million to the Democratic National Committee’s organizing efforts and Coordinated Campaign to help Democrats win up and down the ballot this fall. In particular, we hope this investment will dramatically expand the DNC’s Battleground Build-Up 2020 efforts across battleground states, drawing in part from our own incredibly experienced and talented organizing staff.

Mike Bloomberg 2020 will also transfer several of its former field offices to state parties and help accelerate the hiring pace for important positions in organizing, data, and operations across key battleground states.

Mike Bloomberg entered this race to ensure Democrats win — keeping the House blue, flipping the Senate, winning key state and local races, and taking back the White House — and this commitment through November helps do exactly that. By supporting the Democratic Party, we look forward to November and taking on our unified goal of beating Donald Trump.
Democratic National Committee
February 25, 2020

DNC Announces Second Round of “Battleground Build-Up 2020” Investments 

New multi-million dollar investment expands the program to six additional states

Today the DNC is announcing the second round of multi-million dollar “Battleground Build-Up 2020” investments — expanding the program to six additional states (GA, NH, NV, OH, TX, VA) to continue laying the groundwork for our eventual nominee and Democratic candidates at every level of the ballot to win in the general election.

This round of investment focuses on three main priorities: 

  • Expanding the pathways for our eventual nominee to secure 270 electoral votes, while capitalizing on emerging defensive liabilities for the Trump campaign; 
  • Supporting Democrats at every level of the ballot — for instance, GA, NH, TX and VA have Senate races, state legislative races in Texas will help help determine redistricting, and Supreme Court seats are at stake in Ohio; 
  • Making additional, early investments in communities of color.

There was no comparable investment made by the DNC at this point during the 2016 presidential campaign cycle. The first round of Battleground Build-Up 2020 investments included AZ, FL, MI, NC PA and WI, and additional states and funding could be added as the cycle continues.

“The DNC is making historic, early investments to build strong, multiple pathways for our eventual nominee to win in November and support Democrats at every level of the ballot,” said DNC Chair Tom Perez. “By investing in these states now, we’re putting the Trump campaign on defense, helping ensure our eventual nominee will be able grow their general election operation as quickly as possible, and helping make sure that every Democrat running for office has the infrastructure they need to be successful. Every week brings new examples of how Donald Trump has broken his promises and hurt working families — and this program will help build the infrastructure we need to beat him.”

As in the first round, in addition to supporting Democrats at every level, the second round of Battleground Build-Up 2020 investments will: 

  • Roughly double the number of on-the-ground field organizers across the states. In coordination with Democratic state parties, by March there will be hundreds of staff on the ground across the Battleground Build-Up 2020 states.
  • Open additional offices in each state.
  • Fund on-the-ground data staff to help ensure organizers are reaching out to a universe of potential voters in the most efficient way possible and with the most effective messages.
  • Fund additional operations staff — some of the most important behind-the-scenes roles that allow a campaign to grow their organization quickly.

The new investment also builds off the DNC’s previous battleground investments in communications, organizing and voter protection, and general support for Democrats up and down the ticket, including:

  • Communications staff who are working to localize and define Trump’s record in six states (PA, MI, WI, AZ, FL and OH); 
  • Organizing staff in eight states (AZ, CO, FL, MI, NV, PA, TX and WI); 
  • Voter protection and/or additional organizing staff in seven states (AZ, FL, GA, NC, MI, PA, WI). In partnership with other groups in the Democratic ecosystem, we are building an unprecedented, on the ground voter protection infrastructure across multiple states.
  • The DNC has purchased high-quality cell phone numbers for every possible voter in all 50 states and the District of Columbia which will be integrated into the DNC’s national voter file and add tens of millions of new numbers. Additionally, The DNC has built a proprietary data science model (“Sonar”) that helps campaigns prioritize calling phone numbers that will lead to successful phone contacts and reduces the likelihood of calling someone who prefers not receive calls.
  • The DNC has also increased it’s monthly investment in every state party by 33 percent since this time in 2016.

Democratic National Committee
January 29, 2020

DNC Announces New National Cell-Phone Purchase

DNC also announces new data-science model, “Sonar” that can increase efficiency of cell phone outreach by over 35 percent

In preparation for the 2020 campaign, today the Democratic National Committee announced it has purchased high-quality cell phone numbers for every possible voter in all 50 states and the District of Columbia which will be integrated into the DNC’s national voter file and add tens of millions of new numbers.

“We are excited to make this historic investment as we continue building the technological infrastructure our eventual nominee will need to defeat Trump — and help Democrats in every state and at every level of the ballot win in 2020,” said Nellwyn Thomas, DNC Chief Technology Officer.  “Making sure campaigns and state parties have access to reliable cell phone numbers and data helps them reach more voters, more efficiently, especially those who are younger or tend to move around a lot. The more efficient we can be in our outreach, the more likely we are to win, and this technology will help more volunteers and campaigns have better conversations with voters about why it’s so important to elect Democrats in 2020.”

This acquisition enables all campaigns – from the presidential to local state house races – contact voters they previously might not have been able to reach. It also increases match rates for digital targeting, allowing candidates to connect with more voters online and offline.

Additionally, The DNC has built a proprietary data science model (“Sonar”) that helps campaigns prioritize calling phone numbers that will lead to successful phone contacts and reduces the likelihood of calling someone who prefers not receive calls. By using the contactability model, campaigns can increase the efficiency of cell phone outreach by over 35%. This model is used by the vast majority of Democratic campaigns to prioritize calls, ensuring volunteers spend their time talking directly to voters about issues core to our democracy.

Additional information about the cell phone purchase:

  • The cell phone numbers will be integrated into the DNC’s national voter file where they will complement other data sets.

  • This cell phone acquisition is not a one-time purchase. Throughout the 2020 cycle, the DNC will receive regularly updated cell phone information. This ensures campaigns always have the most up-to-date information on how to reach voters via cell phone as people’s numbers change and new cell phone data becomes available.

  • This is the first time the DNC has made a national cell phone buy at this stage of the presidential campaign cycle.

  • This is a six-figure investment.

  • The security of voter data is a top priority of the DNC. We work with all campaigns to ensure voter data is secure and to respect the privacy of voter data.

Additional information about the DNC’s technology efforts to prepare for the 2020 general election:

  • Democrats maintain a national voter file which includes every registered voter in America. This file is integrated with key data sets, like voter history, demographic information. as well as modeling. We are constantly updating and enhancing this data file, and it is the central dataset used by all Democratic campaigns and committees. This all helps campaigns at every level reach the right voters they need to with the right message at the right time and the right place.

  • After 2016, Democrats also overhauled our data infrastructure operating system to create a new, state-of-the-art, cloud-based data warehouse. This makes it easy and efficient for campaigns to access and utilize the voter file.

  • At the DNC, we have tripled the size of our technology team and brought top talent with technology experience in both the private sector and the campaign. Nellwyn Thomas is our CTO and worked at the Clinton campaign and Facebook, and Bob Lord, our Chief Security Officer, is a veteran of Twitter and Yahoo.

  • The DNC has also reached a historic agreement with state parties to participate in the new Democratic Data Exchange. This new data exchange allows candidates, state parties, the DNC and the progressive ecosystem to share data in real time and leverage all of the voter contact work of the entire Democratic community.


Democratic National Committee

January 22, 2020

DNC Announces “Battleground Build-Up 2020”

New, multi-million dollar program will continue laying the groundwork for eventual nominee and Democrats at every level to win in 2020.

Today, the DNC is launching the “Battleground Build-Up 2020,” a new, multi-million dollar investment starting in six battleground states (AZ, FL, MI, NC, PA and WI) to continue laying the groundwork for our eventual nominee and Democratic candidates at every level of the ballot to win in the general election.


There was no comparable investment made by the DNC at this point during the 2016 presidential campaign cycle. Additional states and funding could be added as the cycle continues.


“The DNC is making historic, early investments to lay the groundwork for our eventual nominee to win in 2020. We are taking nothing for granted as we work to make Trump a one-term president and win up and down the ballot in 2020,” said DNC Chair Tom Perez. “These organizers, offices, and staff will help our eventual nominee grow their general election operation as quickly as possible and ensure Democrats are reaching out to every voter possible, starting right now. Donald Trump’s broken his promises, he’s hurt working families at every turn — and this program will help build the infrastructure we need to beat him.”


The Battleground Build-Up 2020 will:


  • Roughly double the number of on-the-ground field organizers across the states. In coordination with Democratic state parties, by March there will be hundreds of staff on the ground in these battlegrounds.  
  • Open additional offices in each state.
  • Fund on-the-ground data staff to help ensure organizers are reaching out to a universe of potential voters in the most efficient way possible and with the most effective messages.
  • Fund additional operations staff — some of the most important behind-the-scenes roles that allow a campaign to grow their organization quickly.
The new investment also builds off the DNC’s 2019 battleground investments in communications, organizing and voter protection, including:


  • Communications staff who are working to localize and define Trump’s record in six  states (PA, MI, WI, AZ, FL and OH);
  • Organizing staff in eight states (AZ, CO, FL, MI, NV, PA, TX and WI);
  • Voter protection and/or additional organizing staff in seven states (AZ, FL, GA, NC, MI, PA, WI). In partnership with other groups in the Democratic ecosystem, we are building an unprecedented, on the ground voter protection infrastructure across multiple states.  
  • The DNC has also increased it’s monthly investment in every state party by 33 percent since this time in 2016. 

Democratic National Committee


FOR IMMEDIATE RELEASE

August 22, 2019


DNC Adds to Political Outreach Team Ahead of 2020


WASHINGTON, DC -- Today the Democratic National Committee announces key hires to engage critical communities ahead of the 2020 election: Women’s Political Director Taylor Barnes, Asian American and Pacific Islander Political Director John Santos, African American Political Director Cyrus Garrett, and Native American Political Director Theresa Sheldon. These hires build on previous hires, including Rural Political Director Libby Schneider, Labor Political Director Tucker McDonald, and Interfaith Outreach Director Dr. Derrick Harkins. 


“Diversity and inclusion have always been the strength of our Democratic coalition,” said DNC Chair Tom Perez. “Now more than ever we will need a strong team that can harness the energy and excitement in our base communities to elect Democrats up and down the ballot. I am confident that the team we are building at the DNC is ready to build the coalitions we need heading into one of the most important elections of our lifetimes.”


“Building a team that reflects the diverse coalition that we need to win back the White House and the Senate is one of our priorities,” said DNC Political Director Muthoni Wambu Kraal. “I am proud of the diversity of our staff, and we are lucky to have Taylor, John, Cyrus, Theresa, Libby, Tucker, and Derrick leading our efforts in laying the groundwork to victory in 2020.” 


Taylor has been named the Women’s Political Director, previously serving as the Chief of Staff to the Political & Organizing Team. She was on the founding team of the United State of Women, a womxn's rights non-profit that worked in partnership with the Obama Administration's White House Council on Women and Girls. Taylor served as Director during the first White House United State of Women Summit in Washington, DC and Director and Chief of Staff during the second United State of Women Summit in Los Angeles in 2018. 


John has been promoted to AAPI Political Director to develop and promote the DNC’s outreach efforts to AAPI communities. He will also serve as the liaison to the Veterans and Military Families Council. Most recently, he served as the DNC’s Western Regional Press Secretary and AAPI Media Director. Previously, he served in the U.S. Army as the Deputy Press Secretary for the Combined Joint Task Force - Operation Inherent Resolve during a year-long deployment in Kuwait and Iraq. Additionally, he previously served as the Health Policy Assistant Director for the American Legion and Chair for Communications at KAYA: Filipino Americans for Progress. 


Cyrus has been named the African American Political Director, collaborating with a wide range of partners to expand and promote our overall African American community engagement, with an emphasis on building out programming to reach Black men. Cyrus previously served as the Deputy Director of the Obama Foundation’s My Brother’s Keeper Alliance where he led the grant implementation and monitoring for 19 organizations across 10 states. Cyrus has also worked as the Executive Director for New York City’s Young Men’s Initiative where he worked on tackling disparities for young men of color. 


Theresa has been named the Native American Political Director, tasked with implementing a comprehensive outreach and engagement strategy for Indian Country.  Theresa is an enrolled citizen of the Tulalip Tribes in Washington state and has spent the last decade working to protect and enhance Tribes’ inherent rights, sovereignty and treaty rights in policy and law. Most recently, Theresa consulted for EMILY’s List, building its first Native American training and outreach program. Previously she served two terms on the Tulalip Tribal Council and served for seven years in Tulalip’s Governmental Affairs Department as a Policy Analyst.


Libby has been serving as the Rural Political Director, spearheading the DNC’s outreach and mobilization efforts in rural communities. Previously, Libby served as the campaign manager for Sen. Heidi Heitkamp’s 2018 reelection campaign in North Dakota. She also served as a Legislative Assistant to Sen. Heitkamp’s Senate office and Special Adviser to former North Dakota Sen. Kent Conrad. Libby’s other campaign experience include serving as campaign manager for Ryan Taylor’s 2012 North Dakota gubernatorial campaign.   


Tucker has been serving as the Labor Political Director, tasked with expanding our partnerships with labor groups and mobilizing labor voters across the country. Prior to joining the DNC, Tucker served as the Political Director of the American Federation of Government Employees and the National Association of Letter Carriers. Prior to working in the labor movement, Tucker worked for Bob Graham and Wesley Clark’s 2004 presidential campaigns and Tony Sanchez’s 2002 Texas gubernatorial campaign. 


Dr. Harkins has been serving as the Interfaith Outreach Director, a role he also held in 2012. In this position, Dr. Harkins leads the DNC’s outreach to communities of faith and expand our partnerships on faith-related issues. Previously, he was the Senior Vice President for Innovations in Public Programming for Union Theological Seminary in New York City and the Senior Pastor of Nineteenth Street Baptist Church in Washington D.C., where he led the congregation in initiatives ranging from providing health education and access, to international relief and development. He was also an adviser to the Obama Administration and the National Director of Faith Engagement for Enroll America.


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Democratic National Committee

April 10, 2019

DNC Announces Additions to Senior Leadership Team

Today, the Democratic National Committee is proud to announce several new hires: Waikinya Clanton as Senior Advisor to Chair Tom Perez, Rachana Desai Martin as Chief Operating Officer, and Reyna Walters-Morgan as Director of Voter Protection and Civic Engagement.


“As we head into one of the most important elections of our lifetime, we are building a world class team in order to beat Donald Trump and elect Democrats up and down the ballot,” said DNC Chair Tom Perez. “Waikinya, Rachana, and Reyna bring a wealth of knowledge to the party and we are lucky to have them on our team. Their work will be felt far outside the building as we continue to strengthen our party and build on the victories from the last two years.”


“Our rich diversity of background and experience is what has made the new DNC a political force in electing Democrats up and down the ticket in every corner of the country,” said DNC CEO Seema Nanda. “These three phenomenal women embody our core ideals and will bring new energy to our leadership team as we continue to lay the groundwork to take back the Senate and the White House in 2020.”


Waikinya Clanton has been promoted to Senior Advisor to Chair Tom Perez, where she will work closely with the DNC’s National Political and Organizing Director Muthoni Kraal on outreach to members of Congress and key stakeholders. Most recently, she served as the DNC’s Director of African-American Outreach, leading the Party's initiative to engage and organize with Black women. She engineered the Seat at the Table tour, a listening and training tour designed to meaningfully engage and organize with Black women across the country. Previously, Waikinya served as the National Executive Director for the National Organization of Black Elected Legislative Women.


Rachana Desai Martin has been promoted to Chief Operating Officer, a role she has been filling on an interim basis. She will oversee the DNC’s operational and administrative infrastructure. Previously, Rachana served as the Director of Voter Protection and Civic Engagement, where she oversaw the Party’s national voter protection efforts. She brings a wealth of experience from both government service and a variety of campaigns, including multiple roles inside the Obama administration and led the voter protection efforts in Nevada for Hillary Clinton’s 2016 campaign.


Reyna Walters-Morgan has joined the DNC as Director of Voter Protection and Civic Engagement.  Previously, she served as principal attorney at Walters-Morgan Law PLLC. Reyna brings years of experience protecting the right to vote while at Democracy North Carolina, the Ohio Coordinated Campaign, and the North Carolina General Assembly.



Democratic National Committee

March 4, 2019

DNC Announces New Staff Hires

Today the Democratic National Committee is proud to announce two new hires: Muthoni Wambu Kraal for the position of National Political and Organizing Director and Patrick Stevenson for Chief Mobilization Officer. Most recently, Muthoni served as Vice President of National Outreach and Training at EMILYs List. She previously served as the organization’s Senior Director for State Engagement and Development. Muthoni brings over 20 years of experience working for all kinds of campaigns - including as Deputy Political Director for Joe Biden’s presidential campaign in 2007.

Patrick has been promoted to Chief Mobilization Officer, a role he had been filling on an interim basis. He oversaw the DNC's grassroots fundraising in 2018, leading the program to its highest-raising year in nearly a decade. This is Patrick’s second tenure at the DNC -- he previously served as the DNC’s Email Director in the 2014 cycle. He is a veteran of Hillary Clinton's 2016 campaign and Barack Obama's 2012 campaign.

Last month, Brandon Gassaway joined as National Press Secretary. Brandon most recently worked as Press Secretary on Tim Kaine's senate campaign and Communications Director for former Congressional Black Caucus Chair Congressman Cedric Richmond. He is a veteran of Hillary Clinton’s 2016 campaign.

“I’m thrilled to announce that Muthoni Wambu Kraal will join our team as National Political and Organizing Director, Patrick Stevenson will be promoted to Chief Mobilization Officer, and Brandon Gassaway has come on board as National Press Secretary. Muthoni has spent her career training, recruiting and helping elect candidates up and down the ballot. In addition to her wealth of experience, Muthoni brings a 50-state network with her to the DNC. Patrick has been an integral member of our team, and his leadership helped to revitalize our party’s grassroots fundraising. Brandon has already contributed significantly to our team and we’re excited to have him on board. Democrats nationwide will benefit from their talents as we continue to strengthen our party and work to elect Democrats in 2019, 2020, and beyond,” said DNC Chair Tom Perez.



Democratic Data Exchange (DDEx)  

(announced Feb. 13, 2019) "data exchange that will allow candidates, state parties, the DNC
and the progressive ecosystem to share data and leverage all of the voter contact work of the
entire Democratic community"   

Chairman of the Board of Directors  Howard Dean



Organizing Corps 2020   www.organizingcorps2020.com

(announced Feb. 21, 2019) "program to recruit and train students expecting to graduate by
June 2020 
and place them as field organizers in key states... on students from communities
of color who have been traditionally underrepresented among political campaign staff."

Executive Director  Rachel Haltom-Irwin
Chief Program Officer  Jonae Wartel
Chief Operating Officer  Naoko Kudo
Senior Development Advisor  Yolanda Magallanes