America First Action PAC
Oct. 31, 2020

AFA Plows Additional $9M into Battleground States in Final Stretch

America First Action PAC, the largest outside group supporting the re-election of President Donald J. Trump is pouring an additional $9 million into voter contact in the closing days running up to the Election. This will bring America First Action's total voter contact spend to $134 million this cycle.

The push includes television, digital, and GOTV activity in Arizona, Georgia, Florida, North Carolina, Iowa, Pennsylvania, and Wisconsin.  Nearly $7M will be spent on television advertising, with $2M spent on digital and GOTV activities in these key battleground states.

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America First Action PAC
Oct. 23, 2020

America First Action Takes Aim At Biden in $10M Final Push

America First Action PAC, the largest outside group supporting President Donald J. Trump's re-election is dedicating $10 million in a final push through Election Day in national and battleground state advertising. This will bring America First Action's total spending on voter engagement to $126 million this cycle.

The group will be launching seven ads in five battleground states questioning what exactly Joe Biden will bring America back to. With Biden's 47-year Washington record of poorly negotiated trade deals, tax hikes, eliminating fossil fuels, and free handouts for illegal immigrants, it’s clear a Biden Presidency would bring America down, not back.

The ads will run nationally, and in Florida, Pennsylvania Wisconsin, North Carolina and Georgia regionally. To date, America First Action has dedicated $42 million in Pennsylvania, $23 million in Wisconsin, and $22 million in Florida.

National: “We Are America”

NARRATOR: He coddled the communists, sided with socialists. Now, Joe Biden is lying. He will raise taxes on the middle class. And his liberal agenda will cost millions of jobs. Because he’s a career politician, past his prime, too weak to rebuild our nation. But we won’t let him. We will build a better future with courage, with strength. Because we are America. And Donald Trump is our President.


Philadelphia, Pennsylvania: “Back”

NARRATOR: Joe Biden says he wants to bring back America, but back to what? For five decades Biden supported trade deals that shipped jobs overseas. Biden would give into Iran again, make us pay to give illegal immigrants free healthcare. And Biden promised to raise our taxes on day one.

JOE BIDEN: On day one.

NARRATOR: Joe Biden, he won’t bring back America. He’ll take down America.


Scranton, Johnstown, Harrisburg, Erie, and Pittsburgh, Pennsylvania: “Dignity”

NARRATOR: America was built with hard work and big dreams. But for decades, Joe Biden sold us out to China. Soft trade deals, weak appeasement, by accident or worse. Biden shipped tens of thousands of our jobs overseas. As President, what makes you think he’d be any different?


Johnstown and Pittsburgh, Pennsylvania: “Sick”

BRIAN: You work hard, play by the rules, but Joe Biden wants to take it all away. Joe Biden says he wants to ban fracking. That would ruin us. Not just me, but our company, and this whole town. All these jobs, all these families. It makes me sick. Joe Biden would destroy this place. He just doesn’t get it.


Wisconsin: “Transform”

NARRATOR: The liberal mob has a plan to fundamentally transform the country and it could happen. Total control. Pelosi, Speaker; Schumer, Leader; and in the White House…

JOE BIDEN: “We have an incredible opportunity to fundamentally transform the country.”

NARRATOR: Liberals will pass their agenda and he’ll sign it. And if they win, our recovery is over. To stop them, we have to stop Joe Biden.

 In addition to America First Action’s final Wisconsin investment, we will also be going up nationally with the ad below.


Miami Dade, Florida: "Voices”

WOMAN 1: It makes me nervous that Joe Biden is going to raise taxes in this economy. 

MAN 1: You can’t raise taxes on small businesses. Joe Biden would be a disaster.

MAN 2: Joe Biden doesn’t understand small business. He’s never been in a small business, he’s never run a small business.

MAN 3: Joe Biden has no idea how to run our country, how to fix anything.

MAN 4: He cannot tell us what is best for us because he hasn’t done it.

MAN 5: There comes a point in time where you start running out of other people’s money.

MAN 6: Joe Biden means more taxes.

The second ad America First Action is releasing will be running in Spanish in the Miami market. To view the second ad click here.

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America First Action PAC
Sept. 29, 2020

America First Action Unleashes $40M in New Ad Spend in Battleground States

America First Action, the largest outside group supporting President Donald J. Trump’s reelection, has committed another $40 million in independent expenditures from now through Election Day, bringing our total spend to $106 million since mid-April.

The $40 million mix of television, digital and direct mail advertisements will be spent in the battleground states of Florida, Pennsylvania, Wisconsin, North Carolina and Georgia. The ads will focus on Joe Biden’s disastrous economic record, and why Americans can’t afford to give Biden another four years in office.

Biden oversaw the worst economic recovery since the Great Depression while he was vice president. Now Biden is proposing $4 trillion in new taxes, which will mean more of your hard-earned money going back to the government to fund radical proposals like free healthcare to illegal immigrants and free college tuition.

Our ad “Day 1” will begin airing in the Philadelphia market tomorrow.

"Day One."

NARRATOR: America’s economy coming back. Now, Joe Biden out with his plan.

BIDEN: I would shut it down.

NARRATOR: Joe Biden today, on taxes:

BIDEN: Guess what, if you elect me, your taxes are going to be raised, not cut.

NARRATOR: Biden promising he’ll raise taxes on day one.

BIDEN: On day one.

BIDEN: I would shut it down.

BIDEN: Guess what if you elect me, your taxes are going to be raised, not cut.

BIDEN; On day one.

NARARTOR: Joe Biden. The times are tough. The man is too weak.

SPEND BREAKDOWN:

Florida: $8.7m
Miami, 10/7- Election Day
Note: We are adding $8.7M in Miami, we have previously announced a $12.7M spend from September-Election Day in Orlando and West Palm which will be ongoing

Pennsylvania: $18.4m
Philly, Harrisburg, Wilkes Barre/Scranton, Johnstown, & Erie 9/30-Election Day

Wisconsin: $5.5m
Wausau 9/30-Election Day, Milwaukee 9/30-10/13, La Crosse
Robust Mail "Flex" Budget for Minneapolis DMA or other untouched markets

North Carolina: $4.6m
Raleigh 9/30-Election Day

Georgia: $2.8m
Albany, Macon, & Savannah 10/7-Election Day

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America First Action PAC
September 10, 2020

America First Action Announces $22 Million Spend in Battleground States

America First Action PAC will spend $22 million in digital, cable, and broadcast television advertisements starting this month and running to Election Day in the battleground states of Florida, Wisconsin, Pennsylvania, and Ohio. This is in addition to the $18.6 million September spend announced last month by America First Action.

Joe Biden and his running-mate Kamala Harris have carelessly supported the rioters and the violent protesters who are burning our cities, attacking law-enforcement officers, and destroying our way of life; even going as far as to use campaign funds to bail rioters to get out of jail. Both have supported redirecting money away from law enforcement.

Biden-Harris are too weak and too radical to protect the American people and keep small businesses safe and prosperous.

President Trump is the only candidate who will truly fight for public safety, defend good police officers, and call out insane Democrat policies that allow rioters to loot and burn unchecked.

"Scott."

SCOTT: I watched our family office furniture business burnt to the ground online. Forty years of hard work burned down by thugs full of hate. Not Portland or New York City, right here in Kenosha. Here's the worst part, I listened to the police scanner that night. Police didn't have what they needed to control it. They were told just to leave it be. I'm not much for politics but Joe Biden is so weak, he'll never stand up for folks like us."

"Promises."

KEVIN: “Hi I’m Kevin”

KIMBERLY: “And I’m Kimberly”

KEVIN: “And we own a small jam and jelly shop. When I see the lady in Minneapolis that had her hair salon burned to the ground, I relate to that. My little business is not in that remote of a town that they couldn’t have come here and find my little shop and teach me a lesson. I think Joe Biden and Kamala Harris have added fuel to the fire. Joe Biden is too weak to protect us, we need President Trump.”

“An Officer & a Mom”

STEPHANIE: “As a former police officer and a mom, it frightens me that Joe Biden wants to take money away from the police departments, and it should frighten you too. When funding is taken away, that will take away from rape victims, burglarized victims, it would take away so many resources. There’s a lot more that goes to it than just guns and badges and uniforms and cars. I know that Joe Biden’s new policy is highly dangerous and will cost lives.”

“All Across the Country.”

KAMALA HARRIS: “There’s something happening, all across our country.”

JOE BIDEN: “One of the most powerful voices we hear in the country today is from our young people.”

*VOICE*: “I’m ready to put these police in a ******* grave! I wanna burn the ******* White House down.”

KAMALA HARRIS: “This is a movement, I’m telling you. They’re not going to let up and they should not.”

REPORTER: “His own staff who paid bail for the rioters in Minneapolis.”

JOE BIDEN: “The choice could not be more clear.”

"Not All There."

NARRATOR: “Wherever he is…he’s not all there.”

JOE BIDEN: (Mumbling and stumbling over words)

NARRATOR: “Too weak to save American jobs.

JOE BIDEN: “With a—I don’t know”

NARRATOR: “Too weak to stop Pelosi”

JOE BIDEN: “What a, if, if, and, and, and”

NARRATOR: “And too weak to stop the radicals tearing down tearing down America.”

JOE BIDEN: “And uh, um, and with a”

NARRATOR: “The times are tough, the man is weak.”

Spend Breakdown:

Florida – $12.7 million

Orlando and West Palm

Wisconsin - $2.8 million

Wausau

Pennsylvania - $4.5 million

Scranton, Johnson & Erie

Ohio - $2 million

Dayton, Toledo & Youngstown

This is addition to our previously announced $18.6 million September buy, which was broken down as follows:

Wisconsin - $3.7 million

Green Bay: $850k
La Crosse/Eau Claire: $2.1m

Wausau: $750k

Pennsylvania - $3 million

Wilkes Barre: $1.75m
Johnstown: $850k

Erie: $400k
North Carolina - $9.7 million

Charlotte: $2.2m
Winston Salem: $1.4m
Greenville-New Bern: $2.3m
Raleigh: $3.1m
Wilmington: $700k

Florida - $2.2 million

Orlando: $2.2m

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America First Action PAC
Aug. 26, 2020

America First Action Announces $18.6 Million Spend in Battleground States

America First Action PAC announces today an $18.6 million advertisement spend beginning in September in Wisconsin, Pennsylvania, North Carolina, and Florida. This will be a broadcast, digital, and cable investment.

The $18.6 million spend will be broken down as follows:

Wisconsin - $3.7 million

Green Bay: $850k
La Crosse/Eau Claire: $2.1m
Wausau: $750k

Pennsylvania - $3 million

Wilkes Barre: $1.75m
Johnstown: $850k
Erie: $400k

North Carolina - $9.7 million

Charlotte: $2.2m
Winston Salem: $1.4m
Greenville-New Bern: $2.3m
Raleigh: $3.1m
Wilmington: $700k

Florida - $2.2 million

Orlando: $2.2m

This $18.9M investment comes on the heels of our $23 million summer buy, where we hammered Joe Biden on fracking in Pennsylvania, raising taxes in North Carolina and Wisconsin, and on free government giveaways to illegal immigrants in Arizona. In June, we invested $7.5 million in battleground states taking aim at Joe Biden's disastrous economic policies. In April, we committed $10 million in battleground states also defining Biden and his long, disastrous record.

To learn more about America First Action’s September spend, you can read about it here in Politico

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America First Action PAC
July 13, 2020

America First Action Announces $23M Summer Buy

America First Action will unleash a new round of anti-Biden advertisements in the battleground states of Pennsylvania, Wisconsin, North Carolina, and Arizona starting on July 24th, which will run until Labor Day.  The majority of the spend will be on broadcast and cable television, however, digital and mail investments will also be deployed.

State Breakdown:

Pennsylvania: $7.5M
Wisconsin: $5.6M
Arizona: $5.6M
North Carolina: $4.5M

Spend Breakdown:

Broadcast: 52%
Cable: 18%
Digital: 14%
Other (includes mail): 14%
Production: 2%

“The Trump campaign has done a terrific job of laying down their advertising strategy for the fall, so we are stepping up to help fill the gap in the summer,” said Brian O. Walsh, president of America First Action. “Hopefully, this provides some clarity on our next steps, gives the campaign the flexibility to deploy their extensive financial resources as they see fit, and helps define the choice in this election by keeping the focus on Joe Biden.”

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America First Action PAC
May 29, 2020

America First Action PAC Announces $7.5M Ad Buy in Battleground States

America First Action PAC will start a $7.5 million independent expenditure investment in Pennsylvania, Michigan, and Wisconsin taking aim at Joe Biden’s disastrous economic policies. The digital, cable, broadcast, and mail investment will start airing on June 4, after the Trump Campaign’s advertisements come down and continue until July 4th weekend.

America First Action was prepared to start these advertisements today, however, delayed them for a week, after the Trump campaign spending was announced. Our next round of decision making will be made at the end of June.

Targeted Markets:

Michigan: Traverse City, Flint and Grand Rapids
Wisconsin: Wausau, La Crosse, and Green Bay and Milwaukee
Pennsylvania: Pittsburgh, Harrisburg, Johnstown, Erie, and Wilkes-Barre

“Our first round of spending in these markets targeting Beijing Biden were incredibly effective, driving up Joe Biden’s unfavorables past the margin of error in every market we advertised in. Joe Biden’s failed proposals – everything from granting China permanent trade relations to voting for NAFTA left the industrial Midwest devastated economically. Voters in these states are coming to realize after 47 years in Washington Joe Biden just doesn’t make sense.” – Brian O. Walsh, President of America First Action PAC

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America First Action PAC
April 16, 2020

America First Action PAC unleashes Beijing Biden Ads in WI, MI and PA

America First Action PAC will start a $10 million independent expenditure investment in Pennsylvania, Michigan and Wisconsin focused #BeijingBiden. The digital, cable, broadcast and mail investment will start April 17th and continue until the end of May.

Michigan: $2 million spent in the Traverse City, Flint and Grand Rapids media markets
Wisconsin: $2.7 million spent in the Wausau, La Crosse and Green Bay media markets
Pennsylvania: $5.5 million spent in the Pittsburgh, Harrisburg, Johnstown, Erie and Wilkes-Barre media markets

“At a critical time when China has infected the world, it’s important Americans understand that Joe Biden has spent over forty-years catering to China’s wishes. He's a pro-China globalist running for President promising to fix the problems he helped create.” – Brian O. Walsh, President of America First Action PAC

MICHIGAN AD: “40 YEARS”


NARRATOR: A global crisis, President Trump took action, but Joe Biden attacked Trump after the China travel ban.

BIDEN: Xenophobia and fear-mongering.

NARRATOR: For 40 years Joe Biden has been wrong about China.

BIDEN: I believed in 1979…and I believe now that a rising China is a positive development.

NARRATOR: A deadly epidemic. But after 40 years Joe Biden failed the test.

Watch here.


WISCONSIN AD: “STOP CHINA. STOP JOE BIDEN”


NARRATOR: For 47 years the DC elite has made one country great, Joe Biden has led the charge.

BIDEN: I believed in 1979 and said so and believe now a rising China is a positive development.

NARRATOR: China stole American manufacturing and horded our emergency stockpile.

BIDEN: We’re not trying to slow down Chinese growth.

NARRATOR: Now more than ever America must stop China and to stop China you have to stop Joe Biden.

Watch here.


PENNSYLVANIA AD: “JOE BIDEN: CHINA’S NOT BAD FOLKS"


NARRATOR: After 47 years in Washington, Joe Biden on China:

BIDEN: They’re not bad folks, folks. But guess what…they’re not competition for us.

NARRATOR: China is killing our jobs, stealing technology, putting America’s health in danger. And Biden?

BIDEN: They’re not bad folks, folks.

NARRATOR: After 47 years in Washington, Joe Biden, just doesn’t make sense.

Watch here.


In conjunction with these ads, we will be unveiling a BeijingBiden.com website, you can see the prototype here:



The website will be updated with all of the latest op-eds, news articles and content that relate to Joe Biden and the establishment’s cozy relationship with China, as well as the misdeeds, cover-up, corruption and fraud that has been perpetrated by China during this international pandemic and the international organizations who cover for them, including the WHO.

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America First Action PAC
April 9, 2020

America First Action PAC Announces $26.6M Investment in Battleground States

Arlington, VA – America First Action PAC will begin the process of reserving $26.6 million of broadcast advertising in North Carolina and Florida spanning from Labor Day through Election Day. The spend its part of the group’s first wave of independent expenditures in the 2020 election cycle.

Florida: $18.5 million spent in the Tampa ($7.2 million) and Orlando ($11.3 million) markets
North Carolina: $8 million spent in the Charlotte ($3.8 million) and Raleigh-Durham ($4.3 million) markets
“This ad reservation is in addition to the $10 million buy we made last week and was included in our first round of decisions,” said America First Action President Brian O. Walsh. “America First is making the Florida and North Carolina reservations because we are confident we can secure inventory at the best possible rates in these crucial battleground states.   We will make further decisions in May.”

Last week, America First Action PAC unveiled a $10 million independent expenditure investment in Pennsylvania, Michigan and Wisconsin focused on Sleepy Joe Biden. The digital, cable, broadcast and mail investment will start in mid-April and continue until the end of May.

Michigan: $2 million spent in the Traverse City, Flint, and Grand Rapids media markets
Wisconsin: $2.7 million spent in the Wausau, La Crosse and Green Bay media markets
Pennsylvania: $5.5 million spent in the Pittsburgh, Harrisburg, Johnstown, Erie, and Wilkes-Barre media markets

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America First Action PAC
April 1, 2020

America First Action PAC Announces First $10M Investment in Battleground States

Pro-Trump SuperPAC plans early investment in Pennsylvania, Michigan, and Wisconsin

Arlington, VA – America First Action PAC is unveiling a $10 million independent expenditure investment in Pennsylvania, Michigan and Wisconsin focused on Sleepy Joe Biden. The digital, cable, broadcast and mail investment will start in mid-April and continue until the end of May. It will be the group’s first wave of independent expenditure spending in the 2020 election cycle.

• Michigan: $2 million spent in the Traverse City, Flint, and Grand Rapids media markets
• Wisconsin: $2.7 million spent in the Wausau, La Crosse and Green Bay media markets
• Pennsylvania: $5.5 million spent in the Pittsburgh, Harrisburg, Johnstown, Erie, and Wilkes-Barre media markets

“It’s time to put Sleepy Joe Biden to bed,” said Brian O. Walsh, America First Action PAC’s president. “This is our first round of spending, with much more to come. By the time November rolls around, voters in battleground states are going to know why Joe Biden is weak, wrong and been around for too long to lead the United States of America.”