- Contents « Commerce
Commerce
A campaign is in a sense the selling of a candidate, a persona and set of ideas, a vision. In turn there are many consultants and vendors who sell their goods and services to the campaign organization. But there is also a lot of stuff sold to the general public during a campaign—buttons, hats, flags and so forth. One can buy official merchandise through the campaigns' online stores. There is a lot of unofficial stuff as well. Small businesspeople, sometimes individual entrepreneurs and sometimes employees of a bigger operator, sell merchandise outside campaign events. Individual entrepreneurs sell or try to sell a wide variety of candidate themed items on Etsy. Some businesses sell products that tie in to or piggyback off the election in a neutral way, not promoting any particular candidate. Companies also seek to raise their profiles through corporate sponsorships (+); normally there are abundant sponsorhips connected with various events at the national party conventions, but these were severely curtailed this cycle due to the pandemic. Finally, a presidential candidate can affect commerce by holding a campaign event or making a stop at a local business; this signals his or her approval of the business and can affect views of area residents toward the enterprise with possible effects on its bottom line.
Official
Merchandise (General)
Official
Merchandise (Primary)
Donald
J. Trump and the Goya Episode
Forager
Project limited edition packaging |