• Campaign Communications
• « Ads—General Election
• « Minnesota Ad Sample
• « October 13, 2020
  

Biden for President (:15)	FF PAC	MN SOS	Dan Feehan (DFL) - CD1	Tina Smith - U.S. Senate
Biden for President (:15)	Biden for President (:60)	Cong. Leadership Fund - CD7	Rob Stafsholt - WI State Sen.	Moms for Safe N'hoods
Collin Peterson - CD7	FF PAC	Trump for President (:60)	Angie Craig (DFL) - CD2	Biden for President (:60)
DCCC - CD1	Cong. Leadership Fund - CD7	Biden for President	Collin Peterson - CD7	Tina Smith - U.S. Senate
				24 political ads 13 different groups 13.5 minutes
FF PAC	D.Feehan (DFL) - CD1	Michelle Fischbach - CD7	Trump for President (:60)	11 presidential ads-7 minutes

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Sample Crowded with Ads from 13 Different Groups

The sample had political ads from 13 different groups.  It contained 39 ads totaling 18m40s of which 24 were political ads totaling 13m30s; of those 11 were on the presidential campaign totaling 7m0s.  Thus 61.5% of the ads were political and 72.3% of the ad time was political; 28.2% of the ads were presidential and 37.5% of the ad time was presidential.

	# Ads	Time
Total	39	18m40s
Political	24	13m30s
Presidential	11	7m0s

From the presidential race the sample included eight Democratic ads totaling 4m30s—5 Biden ads (3m0s) and 3 outside group ads (1m30s); by comparison there were three Republican ads totaling 2m30s—2 Trump ads (2m0s) and 1 outside group ad (0m30s).  These numbers are in line with the many news reports that state the Biden campaign is significantly outspending the Trump campaign.  Note that it is not just the number of ads but the variety; viewers saw five different ads from the Biden campaign compared to just the one from the Trump campaign.  The Republican side did include the most distinctive ad, a melodramatic law and order spot from Moms for Safe Neighborhoods. 

The sample included nine ads from congressional races and two from the U.S. Senate race.  Rounding out the political ads were one from neighboring Wisconsin and one from the MN Secretary of State.

Details:
The sample is roughly one hour.  It starts with the beginning of the 6 p.m. news but does not include any ads that may have run immediately before the newscast.  It does include ads that ran in the break immediately after the end of the 6:30 newscast.  "Ads" does not include promos for network/station programming.

6:00 p.m.
Ad Break 1 Biden for President (:15) FF PAC MN SOS Friends of Dan Feehan [CD1] Popeye's (:15) Tina Smith for Minnnesota Biden for President (:15) 7 ads totaling 2m45s 6 political ads totaling 2m30s	Ad Break 2 Biden for President (:60) Hy-Vee Homestead Road (:15) Congressional Leadership Fund[CD7] Rob Stafsholt [WI State Senate] Moms for Safe Neighborhoods 6 ads totaling 3m15s 4 political ads totaling 2m30s	Ad Break 3 Peterson for Congress [CD-7] FF PAC Artisan Home Tour (:15) Donald J. Trump for President (:60) Tria (:05) 5 ads totaling 2m20s 3 political ads totaling 2m0s
6:30 p.m.
Ad Break 1 Angie Craig for Congress [CD2] Menard's Biden for President (:60) DCCC [CD-1] 4 ads totaling 2m30s 3 political ads totaling 2m0s	Ad Break 2 Congressional Leadership Fund[CD7] Canmer's (:15) Biden for President Peterson for Congress [CD-7] Popeye's (:15) Homestead Road (:15) Tina Smith for Minnesota FF PAC Schwebel Goetz & Sieben (:05) 9 ads totaling 3m20s 5 political ads totaling 2m30s	Ad Break 3 Friends of Dan Feehan [CD1] Window Concepts Fischbach for Congress [CD7] Donald J. Trump for President (:60) 4 ads totaling 2m30s 3 political ads totaling 2m0s	Ad Break 4 Minnesota Shower and Bath Menard's Hyundai Rusco Kitchen Remodellers 4 ads totaling 2m0s 0 political ads