Moms for Safe Neighborhoods

... 

:30 TV ad from Oct. 13, 2020.


Mother (saying goodnight to son):  Lights out.

[siren SFX]
Female newscaster voice:  Riots in the streets again tonight. 
Male newscaster voice:  Police here are outnumbered...

{dream sequence}
Female newscaster:  The Democrat Congress and President Biden have made massive cuts to police.
Male newscaster:  Protesters now have entered a residential neighborhood.
Son:  Mom, what's that?
Female voice:  They'll defund police.
Mother:  Stop.  No.
Female voice:  They'll harm you.
[broken glass SFX]
Female voice:  Don't let this nightmare come true.
[siren SFX]

Female Announcer:  Moms for Safe Neighborhoods is responsible for the content of this advertisement.


Notes:  This ad, certainly one of the more dramatic ads of the cycle, echoes some of the Trump campaign's law and order ads.  Politico reported the PAC was founded by Jessica Anderson, who is also director of Heritage Action for America and served in the Trump administration as associate director for intergovernmental affairs and strategic initiatives at OMB.  See: Nolan D. McCaskill and Daniel Lippman.  "Ex-White House aid launches ads aimed at getting mothers to vote for Trump."  Politico, Sept. 28, 2020.