- Campaign Communications « Ads—General Election « Biden for President « "Our Kids"
Biden for President
"Our Kids" +
:60 radio ad from Sept. 22, 2020 .
Radio |
[Music]
Male Announcer: These roads, this land, it's our
home. It's what our parents built for us, and what we
hope to hand down to our kids.
But unless something changes, we won't have anyone left to
hand it to, because as opportunity disappears so too do our
young people.
Joe Biden gets it.
Biden: No longer were you going to be faced with children and grandchildren believing that the only way they can make it is to leave home, go somewhere else to get that good job.
There's no reason why it can't happen here.
Male Announcer: And he has a plan for us.
Biden: My plan is to restore, restore the
promise of the middle class for rural America, in rural
America.
Male Announcer: Better hospitals and health
care, reliable broadband internet, clean energy, and access to
federal resources so our kids have the opportunities they need
to build their futures right here.
Biden: I'm Joe Biden, candidate for president, and I
approve this message.
Male Announcer: Paid for by Biden for President.
Notes: The Sept. 22 press release:
Biden
for President Announces Radio Advertising Program in
Battleground States
New Radio Ads Highlight Joe Biden’s Pittsburgh
Speech, Plans for Rural America
Today, Biden for President is announcing its radio
advertising program across nine battleground states,
including Arizona, Florida, Michigan, Minnesota, North
Carolina, Nebraska, Nevada, Pennsylvania, and Wisconsin,
with two new spots.
“Above All Else” is a 0:60 radio spot airing in all nine
states, highlighting the dangers of Donald Trump’s America
with 200,000 dead from a virus he lied about. The ad
features excerpts of Joe Biden’s August speech in
Pittsburgh, Pennsylvania that criticizes Trump for fanning
the flames of violence and instilling fear among the
American people. The ad also reiterates Biden’s commitment
to protecting the American people from COVID-19, racial
violence, and crime and looting.
Building on the campaign’s digital ads that target rural
voters, it is also releasing “Our Kids,” a 0:60 radio ad
geared towards areas outside of metropolitan areas in
Arizona, Florida, Michigan, Minnesota, North Carolina,
Nevada, Pennsylvania, and Wisconsin. The spot features a
narrator underscoring how Joe Biden understands
opportunity is key to retaining rural jobs for future
generations, and it outlines key parts of Biden’s plans
for rural America: better hospital and health care,
reliable broadband internet, clean energy, and access to
federal resources.
Radio is a significant investment of the campaign’s paid
media program and will remain active from now until
Election Day. The campaign remains on television airwaves
and digital platforms in a total of 13 states, including
Arizona, Florida, Georgia, Iowa, New Hampshire, North
Carolina, Pennsylvania, Wisconsin, Michigan, Nevada, Ohio,
Nebraska, and Minnesota.