Biden for President

"Totally Negligent" +

:60 TV ad from Sept. 17, 2020 run in battleground states.


Rick:  I'm a third generation on this family farm out here in western Pennsylvania.

This farm's been here since 1949.  It's a great lifestyle.  It's not the one of the rich and the famous, but it's a lifestyle that I wouldn't trade anybody for.

Yeah, I voted for Trump in '16.  And I'll be the first to tell you I made a mistake.

The pandemic, it's been tough on everybody.

You know President Trump, he's not responsible for this virus.  Nobody was going to be able to stop that.  But he is totally negligent on how he informed the people.  I mean the guy gets the blame for what's happening.

If people had did things right day one, we wouldn't be where we're at today.

You know with Joe Biden, I think we've got a person that's got some compassion and he's got a real plan to get things going, turned around.

You know I made a mistake in '16.  I won't make that mistake in 2020.

Biden (voiceover):  I'm Joe Biden and I approve this message.

Notes: The Sept. 17, 2020 press release.

Biden for President Launches Battleground Ads Touting American Manufacturing and Trump-Biden Voter

As part of the campaign’s growing paid media program, Biden for President is launching a pair of 0:60 television spots today that underscore how American manufacturing and union jobs will be central to America’s economic recovery. The new ads will air on select television markets in key battleground states and on digital platforms, including Facebook, Instagram, and YouTube.

In Michigan, North Carolina, Ohio, Wisconsin, and Pennsylvania, “Engine” highlights a key plan of Joe Biden’s economic recovery plan for working families to ensure our country builds back better, making significant investments in American manufacturing — an engine of new prosperity. The ad pulls from Biden’s July speech in Dunmore, Pennsylvania where he announced the first plank of his build back better agenda to ensure the future is “Made in America” by all of America’s workers.

In Michigan, North Carolina, Ohio, Wisconsin, Pennsylvania, and Minnesota, the campaign will showcase a testimonial from a Trump-Biden voter. “Totally Negligent” features Rick, a voter from Lawrence County, Pennsylvania, who says he made a mistake voting for Donald Trump in 2016 and won’t make the same mistake in 2020. He calls Trump “totally negligent” for failing to control the virus and help the economy, and says that Biden is the leader who has a plan to turn it around.

The ads are part of Biden for President’s ongoing paid media program, which includes $65 million in spend this week across broadcast and digital. The campaign’s ads remain active in a total of ten states, including Arizona, Florida, North Carolina, Pennsylvania, Wisconsin, Michigan, Nevada, Ohio, Nebraska, and Minnesota.

Yesterday, Biden for President released four new ads also airing in key states. “Little Brother” and “Anthony” feature testimonials from families who support Biden for his commitment to health care and protecting Americans with pre-existing conditions, and “Unforgivable” and“Do Your Job” feature direct messages from Biden criticizing the Trump Administration’s failures.