Biden for President

"Fresh Start" +

:60 TV ad from Sept. 8, 2020 run on national cable and in battleground states.

[sound/music]

Male Announcer:  This is our chance to put the darkness of the past four years behind us.

To end the anger, the insults, division, violence and start fresh in America.

We can stop focusing on a president who thinks it's all about him and start focusing on what's best for us.

We need to get control over the virus.  Donald Trump failed.  Joe Biden will get it done.

We need to help working families.  Joe Biden's plan rewards work and makes the wealthy and corporations pay their fair share.

We need to take the next step in health care.  Joe Biden will lower premiums and reduce drug costs while still protecting those with pre-existing conditions.

We need to take on climate change and protect Social Security and Medicare.

We've had four years of a president who brings out the worst in America.

Isn't it time we had a president who brought out the best.

Biden (voiceover):  I'm Joe Biden and I approve this message.


Notes: This is a quite effective ad, defining the choice in the election and highlighting priorities.  The ad touches on three of the four crises Biden outlined in his convention acceptance speech—the pandemic, economy, and climate change—but does not explicitly mention the fourth, racial justice.

The Sept. 8, 2020 press release...

New Ads Contrast Donald Trump’s Failures and Threats with Joe Biden’s Leadership and Vision

As Americans continue searching for real leadership among a raging pandemic, economic crisis, and civil unrest, Biden for President released new ads that paint a sharp contrast between Donald Trump’s America and Joe Biden’s vision for a path forward. The ads show how Trump fans the flames of division and fuels violence, while Biden would be a leader that unifies the country, tackles our country’s pressing problems head on, and fulfills his commitment to protecting American’s health care during the pandemic.
 
The ads are part of the $47 million the campaign is spending across broadcast and digital this week, running on national cable channels and in key battleground states, including Arizona, Florida, Michigan, Minnesota, Nevada, North Carolina, Ohio, Pennsylvania, and Wisconsin.
 
“Fresh Start” is a 0:60 ad that shows how Joe Biden can put the darkness of the past four years behind us and start fresh with real leadership. It calls for an end to the anger, division, and violence that Trump has inflamed and shows how Biden’s proven leadership experience can help our country get things done — control the virus, help working families, expand affordable health care access, take on climate change, and protect Social Security and Medicare.
 
Additionally, as the campaign continues targeted efforts to reach older Americans, it is launching a new 0:30 ad called “Sacred” that calls out Trump for breaking our country’s sacred promise to seniors by proposing to eliminate funding for Social Security, and it emphasizes Joe Biden’s commitment to protecting Social Security and Medicare.