Biden for President

"Engine" +

:60 TV ad from Sept. 17, 2020 run in battleground states.


Biden:  I do not buy for one second that the vitality of American manufacturing is a thing of the past.

It has to be part of the engine of new prosperity in America now.

And it starts with a pretty basic idea.  When we spend taxpayers' money, we should use it to buy American products and support American jobs.

We'll invest $400 billion dollars.  That's how much the federal government will spend for products made by American workers.

Building materials including steel products like those produced here.

In addition to bringing back the jobs that have been lost this year, my plan will help create at least 5 million new good-paying jobs, in manufacturing, in innovation, and create them right here in the United States of America.

I know the history and the heart of this country.

There's not a single thing we've ever failed to do when we decided to do it together.

Biden (voiceover):  I'm Joe Biden and I approve this message.

Notes: The Sept. 17, 2020 press release.

Biden for President Launches Battleground Ads Touting American Manufacturing and Trump-Biden Voter

As part of the campaign’s growing paid media program, Biden for President is launching a pair of 0:60 television spots today that underscore how American manufacturing and union jobs will be central to America’s economic recovery. The new ads will air on select television markets in key battleground states and on digital platforms, including Facebook, Instagram, and YouTube.

In Michigan, North Carolina, Ohio, Wisconsin, and Pennsylvania, “Engine” highlights a key plan of Joe Biden’s economic recovery plan for working families to ensure our country builds back better, making significant investments in American manufacturing — an engine of new prosperity. The ad pulls from Biden’s July speech in Dunmore, Pennsylvania where he announced the first plank of his build back better agenda to ensure the future is “Made in America” by all of America’s workers.

In Michigan, North Carolina, Ohio, Wisconsin, Pennsylvania, and Minnesota, the campaign will showcase a testimonial from a Trump-Biden voter. “Totally Negligent” features Rick, a voter from Lawrence County, Pennsylvania, who says he made a mistake voting for Donald Trump in 2016 and won’t make the same mistake in 2020. He calls Trump “totally negligent” for failing to control the virus and help the economy, and says that Biden is the leader who has a plan to turn it around.

The ads are part of Biden for President’s ongoing paid media program, which includes $65 million in spend this week across broadcast and digital. The campaign’s ads remain active in a total of ten states, including Arizona, Florida, North Carolina, Pennsylvania, Wisconsin, Michigan, Nevada, Ohio, Nebraska, and Minnesota.

Yesterday, Biden for President released four new ads also airing in key states. “Little Brother” and “Anthony” feature testimonials from families who support Biden for his commitment to health care and protecting Americans with pre-existing conditions, and “Unforgivable” and“Do Your Job” feature direct messages from Biden criticizing the Trump Administration’s failures.