Biden for President

"Dignity" +

:30 TV ad from Aug 14, 2020 run in battleground states, targeting seniors.

[Music] 

Biden:  Our seniors, that are being hit the hardest, they're frightened. 

And I want them to know that their health and safety will be my responsibility if I'm their president.

And I'll have from day one, ready to go, the best medical experts and scientists to advise on our response. 

And I will not abandon you.

It's a simple proposition folks.  We're all in this together.  We got to fight this together.  We'll emerge from this stronger because we did it together.

Biden (voiceover):  I'm Joe Biden and I approve this message.

Notes:  The Aug. 14 press release:

New Ads Showcase Leadership of a Biden-Harris Administration

New Ads Outline Biden’s Plans to Beat COVID-19, Highlight National Mask Mandate

Today, Biden for President announced a quartet of new ads that demonstrate the national leadership a Biden-Harris Administration would exemplify and the clear steps they would take as President and Vice President to get the virus under control and fix the economy. The new ads are being released after Biden and Harris called for a national mask mandate over the next three months to help save lives, and after they were briefed by public health experts.
 
"Ready to Lead" will air on television and digital in key battlegrounds states — including Arizona, Florida, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin — and lay out Trump's failure to act to stop COVID-19 in a sharp contrast with Biden's leadership on the issue. It highlights Biden’s calls to listen to medical experts, expand testing, ramp up PPE production, and promote nationwide mask mandates.
 
Additionally, “Dignity” will run in these battleground states and target television programs watched by older Americans. The ad emphasizes how the pandemic has badly hurt older Americans — leading to unimaginable death rates and painful isolation from their loved ones, and lays out the steps Biden and Harris would take to protect seniors.
 
In Arizona and Florida, a Spanish-language ad, “Hombre de Bien,” demonstrates how Biden is not only a proven leader, but a good man. It highlights his commitment to his family, faith, and community and illustrates how a man of strong values reveals his character and core beliefs through actions, not photo ops.
 
Last night, directly following Biden and Harris’ briefing and remarks on COVID-19, the campaign launched a national cable television ad called “Real Plans” that outlines the detailed plans Biden has laid out to beat the virus.
 
The ads are part of the Biden for President’s ongoing paid media program across television, radio, and digital, with $20 million being spent this week and $24 million next week. The campaign’s previously announced $290 general election paid media reservations across 15 battleground states will begin in September.