Biden for President

"Shop Talk - Criminal Justice Reform" +

:60 TV ad from Sept. 21, 2020 run in GA, targeting Black voters.


Biden (voiceover):  I'm Joe Biden and I approve this message.

When it comes to [bell SFX] criminal justice reform [swoosh SFX] history has not been on our side.

I feel as though the nation has become desensitized to these things, but Black people have not.  It's true pain; it's a real loss.  I mean people die.

As a father I have to turn around and talk to my 12-year old son about police interactions.  It scares the hell out of me.

You don't have time for a system that is stacked against you.

We need to have individuals that are in office that are going to push the entire country forward.

That's what Joe and Kamala have is that plan for the future.  They're willing to push Congress and say we can get there.

Cash bail reform, we actually need reform there.

There's a lot of people in the justice system that are not criminals.  How many people are in jail just because they couldn't afford that $400 court fee.

Think about how hard it is to get a job with a criminal record.

Banning the check the box is just trying to get a job instead of giving a better standing in society when you come out.

Joe and Kamala uniquely understand.

Those are things I do trust in them.

They are the candidates who lead us to that future.

Notes: The Sept. 21, 2020 press release..

Biden for President Pushes Paid Media Offense to Georgia and Iowa

New Ads Geared Towards African American Voters Highlight “Shop Talk”

Today, Biden for President announced it is pushing its paid media offensive into the key battleground expansion states Georgia and Iowa, growing the campaign’s robust advertising program to span a total of 12 critical states between now and Election Day and represent the broad and diverse map that paves multiple paths for Joe Biden to reach 270 electoral votes.
Additionally, the campaign is debuting new ads in Georgia on television and digital featuring its “Shop Talk” series, a national program that facilitates roundtable discussions on the challenges impacting Black men in America, and will be geared towards African American voters in the Peach State.
“Shop Talk: Criminal Justice Reform” is a 0:60 and 0:30 spot that features a group of African American men discussing criminal justice issues facing their communities, families, and selves, and why America needs Joe Biden’s plan for strengthening America’s commitment to justice. Additionally, “Shop Talk: Yes She Can” is a 0:30 spot that features their conversation about the historic nature of Kamala Harris’ candidacy as the first African American woman on the ticket. The previously released ads “We Are Listening” and “He Knew” will also be airing in Georgia markets.
In Iowa, the campaign will be up with previously released ads that highlight Joe Biden’s leadership experience, plans to beat COVID-19 and build back our economy better, and unify the country — drawing a sharp contrast to the failures of Donald Trump’s administration. “Be Not Afraid,” “Defend,” and “Personal” are examples of ads that will be airing in key Iowa media markets and on digital platforms in the Hawkeye State.
The full list of battleground states the campaign is pushing its ads now includes Arizona, Florida, Georgia, Iowa, North Carolina, Pennsylvania, Wisconsin, Michigan, Nevada, Ohio, Nebraska, and Minnesota.