- Campaign Communications « Ads—General Election « Biden for President « "Above All Else"
Biden for President
"Above All Else" +
:60 radio ad from Sept. 22, 2020 .
Radio |
[Music]
Male Announcer: Donald Trump says we're not safe
in Biden's America, but we're living in Trump's America now,
and 200,000 Americans have died from the virus that he lied
about.
Biden: The simple truth is Donald Trump failed
to protect America, so now he's trying to scare America.
Mr. Trump. You want to talk about fear. You know
people are afraid they're going to get COVID, they're afraid
they're going to get sick and die, nd that is in no small part
because of you.
Male Announcer: Joe Biden will protect the
American people, putting our safety above all else.
Biden: I want a safe America, safe from COVID,
safe from crime and looting, safe from racially motivated
violence.
I promise you this. We will do better.
There's not a single thing beyond our capacity when we decide
to do it together.
Biden: I'm Joe Biden, candidate for president, and I
approve this message.
Male Announcer: Paid for by Biden for President.
Notes: The Sept. 22 press release:
Biden
for President Announces Radio Advertising Program in
Battleground States
New Radio Ads Highlight Joe Biden’s Pittsburgh
Speech, Plans for Rural America
Today, Biden for President is announcing its radio
advertising program across nine battleground states,
including Arizona, Florida, Michigan, Minnesota, North
Carolina, Nebraska, Nevada, Pennsylvania, and Wisconsin,
with two new spots.
“Above All Else” is a 0:60 radio spot airing in all nine
states, highlighting the dangers of Donald Trump’s America
with 200,000 dead from a virus he lied about. The ad
features excerpts of Joe Biden’s August speech in
Pittsburgh, Pennsylvania that criticizes Trump for fanning
the flames of violence and instilling fear among the
American people. The ad also reiterates Biden’s commitment
to protecting the American people from COVID-19, racial
violence, and crime and looting.
Building on the campaign’s digital ads that target rural
voters, it is also releasing “Our Kids,” a 0:60 radio ad
geared towards areas outside of metropolitan areas in
Arizona, Florida, Michigan, Minnesota, North Carolina,
Nevada, Pennsylvania, and Wisconsin. The spot features a
narrator underscoring how Joe Biden understands
opportunity is key to retaining rural jobs for future
generations, and it outlines key parts of Biden’s plans
for rural America: better hospital and health care,
reliable broadband internet, clean energy, and access to
federal resources.
Radio is a significant investment of the campaign’s paid
media program and will remain active from now until
Election Day. The campaign remains on television airwaves
and digital platforms in a total of 13 states, including
Arizona, Florida, Georgia, Iowa, New Hampshire, North
Carolina, Pennsylvania, Wisconsin, Michigan, Nevada, Ohio,
Nebraska, and Minnesota.