United We Win

"The Other Rhodes Scholar" +

:30 TV ad from Nov. 29, 2019 run in Iowa.

[Music: "Hail to the Chief"]

Male Announcer:  He's a Rhodes scholar, a successful mayor, a uniter.

[garble SFX, different music]  No, not that guy.

It's Cory Booker.

As Mayor, Cory made Newark's schools number one for beating the odds.

He passed criminal justice reform in a Republican Senate.

And as president, he'll expand healthcare coverage, legalize marijuana and fight the NRA.

Cory doesn't just talk.  He brings peple together to make things happen.

This Rhodes scholar mayor has what it takes to beat Donald Trump.

United We Win super PAC is responsible for the content of this advertising.


Notes:  This ad, one of very few from a super PAC thus far, received quite a bit of free media attention.  The. Nov. 29, 2019 press release...

United We Win Super PAC Announces ‘Iowa Week of Action’ Supporting Cory Booker for President

New Jersey-based Organization to Spend Nearly $200K on TV, Digital and Phones Next Week

SECAUCUS, NJ — United We Win, a Super PAC formed to support U.S. Senator Cory Booker’s campaign for President through independent expenditures, will initially spend nearly $200,000 in its “Iowa Week of Action” program starting on Monday. The effort will include a new television ad broadcasting in multiple Iowa media markets, targeted digital ads throughout the state and a live call program into likely caucus participant households. The Week of Action campaign will build on one of the most viral moments from the recent Presidential debate, when Senator Booker mentioned that both he and Pete Buttigeg were Rhodes Scholar mayors running for the Democratic nomination. The advertisement will make the case that only Senator Booker has the experience, record and broad appeal necessary to defeat Donald Trump.

The television and digital ad titled “The Other Rhodes Scholar” is available to view here:

“Iowa Democrats want to support a leader with a vision for our country’s future, and a Rhodes Scholar mayor is exactly what we need — but Cory Booker is the only one with a record of delivering real change both in Washington and in his own community,” said Philip Swibinski, spokesman for United We Win. “Our party needs to rally around a candidate with a progressive platform and a pragmatic, results oriented outlook in order to beat Donald Trump. Cory Booker exemplifies those qualities better than any other candidate, whether they’re a fellow Rhodes Scholar mayor or not.”

Launched earlier this month by New Jersey Democrats who know Cory Booker’s strengths as Mayor and Senator first hand, United We Win is independently working to build support for Senator Booker through targeted and innovative campaign tactics. Previously, through its independent expenditures, United We Win independently inspired thousands of potential new donors to Booker’s campaign website with a sophisticated digital advertising operation that helped the candidate achieve the unique donor threshold mandated by the DNC.

See also:
Rebecca Buck.  "Super PAC vows to spend $1 million to help Cory Booker make December debate," CNN, Nov. 15, 2019. 

Also note:
Another pro-Booker super PAC, Dream United, shut down in late November:
Maggie Severns.  "Super PAC backing Booker will shut down." Politico, Nov. 27, 2019.