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Swalwell for America
Swalwell for America
#BanAndBuyback ad +
:30 TV ad from June 7, 2019 run "in early caucus and primary states."
[Music]
Fred Guttenberg: This is impossible, my girl, my 14 year old baby…
Stephanie Flowers: I’m talking about my son’s life!
Cameron Kasky:
Shooting after shooting, the American people now see one
thing they all have in common: The weapons.
Voiceover: So a
semi-automatic weapon like this, the bullet travels three
times the speed of a handgun.
Swalwell: I
say
keep your hunting rifles, keep your pistols, keep your shotguns,
but let’s ban and buy back every single assault weapon in America.
Swalwell (voiceover):
I’m
Eric Swalwell, a candidate
for President, and I approve this advertisement.
Notes: The June 7
press release...
ERIC SWALWELL LAUNCHES FIRST TELEVISION AD, FOCUSED ON GUN
VIOLENCE
DUBLIN, CA – 2020 Democratic presidential candidate
Congressman
Eric Swalwell launched his campaign’s first television ad
Friday to highlight the damage that gun violence is doing to America.
“I’m the only 2020 candidate to make ending gun violence the
top
policy priority, and the only candidate to call for banning and buying
back all assault weapons so we can get them out of our communities once
and for all,” Swalwell said. “It’s fitting that our first
television ad should underscore this commitment. These weapons belong
on battlefields, not in our churches and schools.”
The ad, airing in early caucus and primary states, includes
the
voices of gun violence survivors and activists over video clips and
still photographs depicting vigils for victims and protests juxtaposed
with the sale and use of assault weapons. A script is included below.
With a rallying cry of “Go big, be bold, do
good,” Swalwell,
38, is putting his experience and energy to work for America. An Iowa
native, he was first in his family to go to college and served as a
prosecutor and city councilman before winning his House seat in 2012.
His priorities are ending gun violence; providing healthcare for all
and finding cures for our deadliest diseases; reducing student loan
debt; and combating climate chaos. He’s fighting to bring the promise
of America – that hard work must lead to a better life for you and your
family – to all Americans.
Learn more about the candidate’s background and plan at
EricSwalwell.com and follow him on Twitter at @EricSwalwell.
[on screen] THERE ARE OVER 15 MILLION ASSAULT WEAPONS IN AMERICA.
Source: NRA
[VO, then video of Fred Guttenberg, whose daughter Jaime was killed
at Marjory Stoneman Douglas High School in Parkland, FL] “This is
impossible, my girl, my 14 year old baby…”
[video of Arkansas State Senator Stephanie Flowers at legislative
hearing] “I’m talking about my son’s life!”
[on screen] THERE WERE 340 MASS SHOOTINGS IN 2018 ALONE. Source: Gun
Violence Archive
[VO, then video of Cameron Kasky, gun violence activist and former
Marjory Stoneman Douglas High School student, speaking at the March for
Our Lives] “Shooting after shooting, the American people now see one
thing they all have in common: The weapons.”
[on screen, superimposed on photo of candlelight vigil] LAS VEGAS
[on screen, superimposed on photo of protest with rainbow-colored
smoke] PULSE NIGHTCLUB
[on screen, superimposed on photo of white church hall with a wooden
cross and a red rose on a white chair] SUTHERLAND SPRINGS
[on screen, superimposed on photo of shrine for victims outside Tree
of Life Synagogue in Pittsburgh] TREE OF LIFE SYNAGOGUE
[on screen, superimposed on photo of heart-shaped shrine in Newtown,
CT] SANDY HOOK
[on screen, superimposed on photo of people at candlelight vigil
holding signs that say “#Enough” and “Enough is Enough”] PARKLAND
[VO] “So a semi-automatic weapon like this, the bullet travels three
times the speed of a handgun.”
[video & photo montage of people holding and firing weapons; a
Coral Springs, FL police officer trying to keep his composure at a news
conference; assault weapons for sale in a store; candlelight vigil; a
student protest outside the White House]
[VO, then video of Eric Swalwell]
“I
say
keep
your
hunting
rifles,
keep
your
pistols,
keep
your shotguns,
but let’s ban and buy back every single assault weapon in America.”
[on screen: closing card with Eric Swalwell campaign
logo,
#BanAndBuyBack,
EricSwalwell.com,
disclaimers]
[VO of Eric Swalwell] “I’m
Eric Swalwell, a candidate
for President, and I approve this advertisement.”