• Campaign Communications « Ads—Pre-Primary Period
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[Music]  Deval Patrick:  I'm Deval Patrick and I'm running for president.

I planned on announcing a year ago, but life had other ideas.

Diane Patrick:  I was diagnosed with cancer, and we decided to put politics on hold. 

We fought through it and I'm well. 

But now we're fighting for the future of our democracy, and I encouraged Deval to get back in it.

Deval Patrick:  Some people say it's too late for me to run for president.

You know growing up on the South Side of Chicago people told me then what I couldn't do.

I've been an underdog my whole life, and I've never let that stop me.

I'm Deval Patrick and I approve this message because it's not too late to save the American Dream.

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Notes: The first Deval for All ad is generally effective; his wife provides good support and there are some nicely composed shots, although perhaps overuse of slow motion.

The Jan. 6, 2020 press release...

Deval for All Announces First Major Ad Buy

First ad, “Not Too Late,” will air in the first four states, with significant buys in New Hampshire and South Carolina 
 
BOSTON, MA - Today, Deval Patrick’s campaign for president announced a six-figure television and digital ad buy across the four early states -- Iowa, New Hampshire, Nevada, and South Carolina -- with significant investments in both New Hampshire and South Carolina. The buy comes as the campaign has been growing it’s staff nationwide and building momentum in New Hampshire and South Carolina.
 
“No other candidate has the life or leadership experience that Deval does,” Campaign Manager Abe Rakov said. “We’re thrilled to have the opportunity to share far and wide why Governor Patrick is the candidate with the record and message to defeat Trump and renew the American Dream.”
 
Entitled “Not Too Late,” the 30-second spot was shot in Boston and Governor Patrick’s hometown, on the South Side of Chicago. The ad features his wife, Diane, who reflects on her battle with cancer and discusses their decision to get into the race. “Some people say it’s too late for me to run for president. But growing up on the South Side of Chicago, people told me then what I could and couldn’t do. I’ve been an underdog my whole life, and I’ve never let that stop me,” says Governor Patrick in the ad.
 
The ads will begin airing immediately on television and digital platforms in the first four states. The buy is part of an effort to introduce the vast number of undecided voters in the early states to a candidate with a proven track record of delivering results for his constituents.
 
The ad can be viewed here.