Ad Sample for the 2020 Iowa Caucus Campaign

   KCCI 8 News (CBS) — Thursday, January 23, 2020

Summary:  The  tables give a sense of the campaign ads Iowa viewers were seeing on their TVs with less than two weeks to go until the caucuses.  The sample consists of three full half-hour evening local newscasts on Des Moines CBS affiliate KCCI Channel 8 totaling approximately 1.5 hours.  The coverage contained 27 campaign ads totaling 15.0 minutes (i.e. 16.6% of the broadcast time was campaign ads).  The sample included 12 different ads from seven campaigns.  It did not include any ads from outside groups.  (At least one ad from the pro-Biden super PAC Unite the Country was running on KCCI and was seen earlier in the day).

5:00-5:30 p.m.  (follows "Ellen")

Ad Break
1
 Cenex (:15)

Cenex
(:15)
Ad
Break
2
Xtreme WiFi 360


Ad
Break
3
 Warren:
100,000 conversations
opening image: Warren outside purple doors
 [[End]
[CBS Evening News]

9 campaign ads from 5 campaigns totaling 5.5 minutes.

6:00-6:30 p.m. (follows CBS Evening News)

Ad
Break
1
 Re-Bath
(:15)
 Homemakers
Ad
Break
2
 Warren:
100,000 conversations
opening image: Warren outside purple doors 		Homemakers
 Fareway
Ad
Break
3
 Homemakers
(:15)
Warren:
100,000 conversations
opening image: Warren outside purple doors 		End
Ad
Break
4




10 campaign ads from 7 campaigns totaling 5 minutes.

10:00-10:30 p.m. (leads into "The Late Show")

Ad
Break
1
 Homemakers Toyota of
Des Moines
 Arby's
Ad
Break
2
 Homemakers Iowa Credit Union League
Ad
Break
3
Iowa Minute
Iowa Farm Bureau
 Charles Gabus Ford
Ad
Break
4
 Hot Tub and Spa Expo
(:15)
 MediaCom
 Hot Tub and Spa Expo
(:15)		 End


["The Late Show"]



8 campaign ads from 6 campaigns totaling 4.5 minutes.
 
 
Ads Seen in 1 1/2 Hours of Evening Local News on KCCI 8 on Jan. 23, 2020
Biden
 "United" (2)
 1:00
Buttigieg
 "Heart" (2), "Solutions" (3)
 2:30
Klobuchar
 "Buckle Up" (1)
 0:30
Sanders
 "Our Side" (3), "Transform This Country" (3)
 3:00
Steyer
 "Capital C" [:60] (2), "Cafeteria" (1)
 2:30
Warren
 "Trump Fears Her the Most" (4), title (3)
 3:30
Yang
 "Case" [:60] (1), "A Difference" (2)
 2:00
Total
 27 campaign ads 15:00
ADVERTISEMENT