- Campaign Communications « Ads—Pre-Primary Period
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Kamala Harris for the People
Kamala Harris for the People
"Me, Maya, and Mom" +
:60 TV ad run in Iowa starting Aug. 9, 2019.
[Music]
Kamala Harris
voiceover: She'd work all day then pour her whole heart
into Maya and me when she got home.
And then, after we were
fed and in bed, our mother would sit up trying to figure out how to
make it all work.
That's something most Americans know all too well.
And that's what my "3AM Agenda" is all about—a real plan to help you
solve those worries:
The biggest middle-class tax cut in a generation;
another $500 in your pocket every month, paid for by repealing Donald
Trump's tax breaks for the top one percent and the richest corporations
in America;
Health care for all with Medicare for All;
And for
companies that don't pay women the same as men, new fines on their
profits until they do.
That's what I'm fighting for-real relief for families like yours.
Not in 20 years. Not in 30. Starting my first day as President.
Because
you've waited long enough to get a good night's sleep.
I'm Kamala Harris, and I approve this message.
Notes: The August 8,
2019 press release:
In First TV Ad of Campaign,
Kamala
Harris Offers Bold Solutions to the Issues Keeping Americans Up At Night
Ad Begins Airing Thursday
in Iowa As Harris Arrives For Five-Day
“3AM Agenda” Bus Tour
In the first TV ad of her presidential
campaign, Senator Kamala Harris emphasizes her “3AM Agenda” to take
bold action and deliver tangible benefits that improve Americans’ daily
lives. On issues from affording health care, to making ends meet each
month, to guaranteeing women are paid equally, Harris’ “3AM Agenda” addresses
the problems that keep Americans up at night.
Harris’ passion to fight for real relief for working families
comes
from her own upbringing. In the ad, titled “Me, Maya, and Mom,”
Harris talks about how she and her sister were raised by a mother who
would “work all day then pour her whole heart into Maya and me when she
got home. And then, after we were fed and in bed, our mother would sit
up trying to figure out how to make it all work.”
“That’s what my ‘3AM Agenda’ is all about—a real plan to help
you
solve those worries,” she adds. “The biggest middle-class tax cut in a
generation; another $500 in your pocket every month, paid for by
repealing Donald Trump’s tax breaks for the top one percent and the
richest corporations in America; health care for all with Medicare for
All; and for companies that don’t pay women the same as men, new fines
on their profits until they do.”
“Instead of ideological or theoretical debates, Senator
Harris is
focused on an action plan to directly improve the lives of American
families,” said spokesman Ian Sams. “Right now, millions of Americans
worry about making ends meet each month, getting the health care they
need, affording their rent, or whether their child will be a victim of
a school shooting the next day, and her agenda directly addresses the
issues that keep people up at night.”
Harris embarks Thursday on a five-day bus tour across Iowa
where she
will travel from the Missouri River to the Mississippi River, sharing
her plans for direct relief for working and middle class families and
listening to Iowans at retail stops and the state fair.
The ad is part of a significant six-figure TV and digital buy in Iowa this week.