- Campaign Communications « Ads—Pre-Primary Period
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Gillibrand 2020
Gillibrand 2020
"Imagine" +
:30 TV ad run from Aug. 10, 2019 in Iowa and New Hampshire.
[Music]
Male Announcer:
Imagine an America where harmony displaces hate.
That protects our planet, provides healthcare for everyone.
An America where public places are safe spaces.
Where morality overrides money. Power restored to the people.
Imagine a leader driven by compassion, brave enough to take on the
impossible.
Who looks beyond herself to do what’s best…for us.
Gillibrand voiceover:
I’m Kirsten Gillibrand,
and I approve this message.
Notes: A warm and
positive ad. The Aug. 9
press release...
WATCH: Gillibrand launches
$1M+ TV and digital ad campaign, on heels of standout debate
in Detroit
30-second “Imagine” spot will air
on Iowa and New Hampshire TV and
digital
“Imagine a leader driven by compassion, brave enough to take on the impossible.”
Today, the Gillibrand presidential
campaign
launched
a
powerful
new 30-second ad,
“Imagine,”
highlighting
Kirsten Gillibrand’s
strong progressive priorities and values. The over $1 million ad buy will run statewide in both
Iowa and New Hampshire on broadcast and cable TV and digital, starting
as early as Saturday, August 10, 2019.
The ad describes
the
progressive
values
central
to Kirsten Gillibrand’s
campaign—compassion,
humanity
and the
courage to take on the impossible—while also featuring her key policy
priorities, including health care for everyone, protecting the
environment, keeping our children safe and getting money out of
politics.
“My promise to the American people is that I will
restore
compassion, courage and humanity to the White House,” said
Kirsten Gillibrand. “Despite
what
we
feel
today,
it's not impossible to have affordable health care
for all, to protect our environment, to keep our kids safe and to root
out the corrupting influence of money in our politics. As our campaign
gains momentum, I’m excited to share my message with Iowa caucus-goers
and New Hampshire voters.”
The ad campaign
builds
on Gillibrand’s
momentum following a standout
performance in the second debate in Detroit. The
24 hours following the debate were Gillibrand’s strongest of the campaign in
terms
of
new
online
donors and contributions. In the week
following the debate, Gillibrand earned
her
first
qualifying
poll
for the September debate and crossed the
important 100,000 donor benchmark. The ad buy will bolster the campaign’s
efforts to qualify for the fall debates.
The campaign has invested significantly in Iowa and New
Hampshire,
with 35 and 20 staff respectively.
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