- Campaign Communications « Ads—Pre-Primary Period
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Biden for President
Biden for President
"Soul of America" +
:60 TV ad from week of Dec. 17, 2019 run in the four early states and on national cable.
[Music] Biden:
American history is not a fairy tale. Thomas Jefferson wrote what
many consider to be the most important document in human history.
He was a slaveholder.
We've never lived up to our American ideals—Jefferson himself
didn't—but what he wrote has pulled us toward justice for more than two
centuries. It's always a fight; it's a battle that's never fully
finished.
But if Donald Trump is re-elected he will forever and fundamentally
alter the character of this nation.
If we give Donald Trump four more years, this will not be the
country envisaged by Washington, this will not be the nation bound
together by Lincoln, this will not be the nation lifted up by
Roosevelt, inspired by Kennedy; it will not be the nation that Barack
Obama proved bends toward justice.
We can't and I will not let this man be re-elected president of the
United States of America. [applause]
Biden [voiceover]:
I'm
Joe
Biden
and
I
approve
this
message.
Notes: An
inspirational ad with historical footage of Jesse Owens, Rosa Parks,
Jackie Robinson, civil rights activists, Rev. Martin Luther King, Jr.
and John Kennedy and Barack Obama as well as scenes of white
nationalists carrying torches and engaging in violence. See:
John DiStaso. "NH Primary Source: Biden launches ‘Soul of
America’ cable TV ad in four early voting states." WMUR,
Dec.
17,
2019.