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Biden for President
Biden for President
"Personal" +
:60 TV ad from Aug. 27, 2019 run in Iowa.
Biden (voiceover):
I
was sworn in to the United States Senate next to a hospital
bed. [Music starts]
My wife and daughter had been killed in a car crash, and lying
in that bed were my two surviving little boys. I couldn't imagine
what it would have been like if we didn't have the health care they
needed immediately.
Forty years later one of those little boys, my son Beau, was
diagnosed with terminal cancer and given only months to live. I
can't fathom what would have happened if the insurance companies had
said for the last six months of his life "you're on your own."
The fact of the matter is, health care is personal to me.
Obamacare is personal to me.
And when I see the president try to tear it down, and others propose
to replace it and start over, that's personal to me too.
We've got to build on what we did, because every American deserves
affordable health care.
I'm
Joe
Biden
and
I
approve
this message.
Notes: The August 27,
2019 press release:
Biden for
President Releases New Health Care Ad in Iowa
Today, Biden for President will begin airing a
new
television ad across Iowa to highlight Joe Biden’s
unwavering commitment to expanding access to affordable, quality health
care, an issue that is deeply personal and important not only
to Biden, but millions of Americans.
The new sixty-second ad, “Personal,” illustrates Vice
President Biden’s direct experiences with the health care system
including the time he was sworn in as a U.S. Senator next his sons’
hospital beds, his son’s cancer diagnosis, and passing the Affordable
Care Act, a landmark achievement of the Obama-Biden Administration
and one of the most monumental progressive policy victories in a
generation.
Watch “Personal” HERE.
“We are continuing to spotlight a central pillar of Vice
President Biden’s campaign: building on the progress of the
Affordable Care Act so every American has an affordable quality health
insurance option and access to health care,” said Greg Schultz,
campaign manager, Biden for President. “Protecting the ACA
from Republicans seeking to tear it down, or from others proposing to
replace it, is a crucial and personal issue for Vice
President Biden and for Americans across the country. We are
reaching Iowans on the airwaves and online to create a surround-sound
message about protecting and expanding their access to health care.”
Next week, Biden for President will launch
smaller
spends on digital platforms that will target voters in Iowa through a
combination of 0:06, 0:10, and 0:15 spots, each showcasing key parts
of Biden’s
plan
to
protect
and
build on the ACA. The
digital ads will span Facebook, Instagram, YouTube, and Hulu,
complementing the television spots on broadcast to reach voters across
multiple channels with tailored messaging.
The new ad buy is a key component of the high
six-figure
integrated paid media campaign announced last week, which targets the
Des Moines, Cedar Rapids, Quad Cities, and Sioux City markets and other
Iowans via social media. “Personal” and its complementary
digitalads will run in conjunction with “Bones,” the
campaign’s
first ad launched
last
week
that emphasizes the
stakes of this election and why Joe Biden is the best
candidate to restore the soul of the nation and defeat Donald Trump.