- Campaign Communications « Ads—Pre-Primary Period
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Bennet for America
Bennet for America
"Most" +
:30 TV ad from Sept. 17, 2019 run in Iowa.
[Music]
Bennet: I've
spent most of my career tackling tough problems to make a difference in
people's lives—
Saving jobs by turning around failing companies;
Changing students' lives as superintendent of the Denver public
schools;
Leading efforts for comprehensive immigration reform;
And making Washington work for the people again.
As President, I'll get everyone covered with a public option or
keeping the health plans they already have.
I'm Michael Bennet, and that's why I approve this message.
Notes: The Sept.
17,
2019 press release:
Bennet
for America Launches First TV Ads in Iowa Showing What Sets Michael
Bennet Apart From the Field
DENVER — Bennet for America today launched its first television ads in
Iowa as part of an integrated strategy, with digital, field, and
political efforts, to further focus resources on communicating directly
with Iowa caucusgoers and win the nomination. The two ads — “Most” and “Truth” — make clear what sets
Bennet apart from the other candidates and why he’s the best person to
beat Donald Trump and lead the country forward.
“Everywhere Michael goes on the campaign trail, people walk away
believing he is the leader we need to make change, but not enough
people have had the chance to meet him or learn what drives him,” said
Bennet for America spokesperson Shannon Beckham. “These ads show who
Michael is and how he’s different from other candidates. He’s pounding
truth into a campaign full of empty promises and broken politics —
calling for a new generation of leadership and a healthcare solution
that doesn’t take insurance away from millions of Americans.”
The seven-figure TV and digital buy will run over the course
of several
weeks. A third ad will also debut during that time. The campaign is
significantly increasing its current digital outreach plan with a full
suite of digital-first creative spots targeting Iowa caucusgoers. The
campaign will also be debuting ads in New Hampshire soon.
Bennet has made 13 trips to Iowa this year, including six
days so far
this month. According to Radio Iowa, “no other candidate
has spent as much time in the state in September.” Bennet spent this
past weekend campaigning with former Iowa Governor Tom Vilsack and
holding events in Obama-Trump counties — such as Lee County, which
flipped more than 30 points — that he believes are critical to win in
2020, and that someone with experience winning two tough races in a
purple state can help secure. He will be back in Iowa on Friday for the
Polk County Steak Fry and to continue to “pound some truth into the
campaign” as the Des Moines Register editorial board
wrote.