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 – number of words and most frequently appearing words –

Dem. texts, clean text  |  Rep. texts, clean text   [PDF]

• "Governor" "Job" "State" and "Protect" were among the top five words for candidates of both parties. The notable difference was "Health" which appeared at number 3 in the Democratic candidates' literature and "Economy" which appeared at number 4 in the Republican candidates' literature. 

• The pandemic was well represented although the word tally doesn't show it.  "Protect"—as in "protecting lives"—was at number 5 on both lists.  Eleven of 25 pieces mentioned the pandemic directly and there are also various allusions to it.  Also keep in mind that some of these lit. pieces were printed before the pandemic took hold.
  

Six of the 13 Democratic pieces mentioned the pandemic directly:

DE (a) "a real leader for Delaware through this COVID-19 crisis" - b) "have taken a science-based approach to COVID-19 and focused on protecting lives" - "Before the COVID-19 crisis, Governor..." - "Before the COVID-19 crisis, Governor..." [appears twice]);

MO ("COVID-19 cases are rising" - "protecting Missourians against COVID-19" - "instead that money will be used to respond to the COVID-19 pandemic, make...);

NC ("Slow the spread of coronavirus and protect lives");

UT ("a scientific response to the COVID-19 pandemic");

WA ("well-reasoned, life-saving decisions during the pandemic" - "performance during the coronavirus pandemic")

Five of the 12 Republican pieces mentioned the pandemic directly:

IN ("Coordinating data-driven statewide response to COVID-19 pandemic" - "Deployed 200 COVID-19 testing sites statewide")

MO ("while keeping our most vulnerable citizens safe from the virus.")

NH ("handled the COVID-19 crisis with such skill and care" - "Secured tens of millions of PPE for New Hampshire" - "Disbursed nearly $543 million for emergency financial relief to individuals, non-profits, health care providers, and businesses affected by COVID-19")

NC ("protect the elderly in nursing homes from COVID-19")

VT ("Keeping Vermonters Safe, Protecting the Most Vulnerable, Following the Science
Listening to the Experts"

There are also more indirect references to the pandemic.  For example:

 "Governor Parson has worked hard to protect the health and well-being of all Missourians."

Sununu (NH) "his insistence on being guided by data and the advice of public health officials"

Forest (NC) "open and rebuild our state's economy"