- Campaign
Communications « Digital
Ads—Blog Ads (Pre-Primary and Primary Blog Ads, Jan. 2019-)
Digital
Ads—Blog
Ads
(Pre-Primary
and
Primary,
Jan.
2019-)
Increasingly
people are viewing political ads not on TV but on their devices. There are many
online
advertising options including basic text ads, static display/banner
ads, video ads,
ads
on Facebook and so forth. Digital
ads can
be
targeted with considerable
specificity. A challenge for campaigns and other
groups is how to allocate resources among these options, which in part
depends on the objectives
for a specific communication, whether it be persuading voters,
driving traffic to the websites, building email lists,
fundraising, publicizing an event, or mobilizing voters.
Blog Ads [Display/Banner] | Paid Video [Digital Ads] | Facebook |
This section highlights the display/image ads that can be found on political blogs and news sites. These ads come in different sizes and shapes (leaderboard, big square, half page, rectangle). Usually they are static, but sometimes they may be animated. In itself a display ad is not likely to have much persuasive impact; usually it will link to the campaign's website (for example "learn more" or "donate"). Some of the campaigns prefer video ads (not shown in this section) or Facebook ads to the static image ads. Thus far the Warren and Buttigieg campaigns seem to be running a lot of these display ads, while the Steyer campaign has run very few and no such Biden ads have been noted. A campaign may have preferred sites on which to advertise. For example, Iowa Starting Line is a favorite for a number of campaigns, and the Warren campaign has been a consistent advertiser on Daily Kos. In terms of the ad art, a campaign can run the same ad over an extended period of time at the risk of it becoming stale, or it can produce a stream of new designs. Google Transparency Report gives a good sense of the different types of ads and how much the campaigns are spending on them, but these figures include both video and display ads. Also, I am not clear about whether Mediavine ads or ads run on a site like Iowa Starting Line are included in the Google figures.
With assistance from Mike Dec, 4president.org. Attention readers: If you see an ad we're
missing please let us know. action08
@ gmail
Bennet | Bloomberg | Buttigieg | Castro | de Blasio | Delaney | Gabbard | Harris | Hickenlooper | Klobuchar |
O'Rourke | Ryan | Sanders | Steyer | Swalwell | Steyer | Warren | Williamson | Yang |
Trump || Schultz || Political Parties || Interest Groups
Donald
J.
Trump
for
President,
Inc. |
|
Political
Parties |
Interest
Groups |
_________________
_
Google Ad
Spending Google Transparency Report showed that 21 campaigns (Trump and 20 Democrats) have spent at least $100,000 for advertising on Google: |
from May 31, 2018 to |
Oct.
26, 2019 |
Dec.
27, 2019 |
Trump
Make
America
Great
Again
Committee |
$7,942,700 |
$10,110,100 |
Donald
J.
Trump
for
President,
Inc. |
$3,504,200 |
$4,454,100 |
Mike
Bloomberg
2020 |
— |
$13,051,400 |
Tom
Steyer
2020 |
$3,090,300 $76,600 |
$4,665,600 $138,000 |
Pete for America, Inc. | $2,439,600 $181,800 |
$4,511,200 $167,500 |
Warren
for
President,
Inc.
|
$2,659,500 |
$3,571,100 |
Bernie 2020 | $1,366,500 | $2,978,600 |
Kamala
Harris
for
the
People |
$1,566,700 |
$1,704,800 |
Biden
for
President , (2) |
$1,096,200 |
$1,378,900 $222,600 |
Tulsi Now , (2) | $1,008,400 | $891,200 $695,200 |
Amy for America | $490,100 | $836,700 |
Cory 2020 | $611,300 | $808,600 |
Beto
for
America |
$703,300 |
$681,900 |
Friends of Andrew Yang | $272,000 | $649,600 |
Gillibrand
2020 |
$512,200 |
$512,200 |
Bennet
for
America |
$284,400 |
$309,099 |
Marianne
Williamson
for
President |
$224,800 |
$224,900 |
Julian for the Future | $187,100 | $212,900 |
Friends
of
John
Delaney |
$194,700 |
$206,100 |
Bullock
for
President |
$142,700 |
$162,500 |
Tim
Ryan
for
America |
$107,600 |
$109,300 |
Hickenlooper 2020 | $109,700 | $108,100 |
Inslee for America | $345,600 | $95,500 |
Oct. 26, 2019 is 100 days until the Iowa caucuses.
Several of the campaign have two lines, unclear why. Buttigieg has a third line for exploratory.
Top
spending
presidential
campaigns
as of Oct. 26:
Trump
($3.50m + $7.94m), Steyer ($3.85m), Warren ($2.66m), Buttigieg ($2.62),
Harris ($1.57m), Sanders ($1.37m), Biden ($1.10m), Gabbard ($1.01m).as of Dec. 27: Trump ($4.45m + $10.11m), Bloomberg ($13.05m), Steyer ($4.80m), Buttigieg ($4.68m), Warren ($3.57m), Sanders ($2.98m), Harris ($1.70m), Biden ($1.60m), Gabbard ($1.58m). |